Retail Talks: How top IT and Marketing teams drive CX Innovation

Available On-Demand | 30 minutes

About This Webinar:

According to IDG, 53% of CIOs expect to increase their involvement in Customer Experience (CX) in the future. Given the critical role that data and tech plays in digital marketing, it’s no surprise that forward-thinking businesses are looking for ways to blend the Art of marketing with the Science of IT to drive CX innovation, loyalty and retention.

In this session, you’ll hear from Emarsys CMO, Sara Richter and TekMovil’s eCommerce & Omnichannel Regional Director, Cristian Serrano, on how the building a strong alliance and partnership with your technology tools and internal technology leaders can:


  • Bring your customer centric vision to life
  • Make marketing and IT strategic partners that drive efficiency
  • Use actionable data to unlock revenue-driving personalization initiatives
  • Build a CX-optimized tech stack


Tune in now!

Watch it now

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