Episode 1: Using Actionable Insights to Enhance Personalization

Personalization needs relevant and actionable data

Prime Day. Black Friday. Cyber Monday. Christmas. Singles Day. Every time a big sales event happens, retailers receive a flood of first-party data that could prove more valuable over time than the sales events themselves.

In this session, Emarsys Sr. Solutions Consultant Nick Odom will show you how to use the data from big sales events to improve personalization.

You’ll see first-hand how Emarsys guides marketers with better decision-making when it comes to optimization.

Watch it now!