Lunch and Learn: Revolutionizing Customer Retention, AO’s Blueprint for Building Trust, Authority and Loyalty

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About This Webinar:

If database engagement, content relevancy and customer reactivation are keeping you up at night, this session will restore peace of mind. AO, the UK’s most trusted electrical retailer, overcame these challenges by devising a comprehensive solution to address loyalty and retention challenges.

Join this session, from the Omnichannel & AI Masterclass, to hear from Craig Hogan-Farnworth, Head of CRM from AO as he discusses:

  • Their innovative approach to lead generation with web channel
  • How AO is using smart automation tactics to increase customer engagement 
  • The impressive results the brand has seen since taking a ‘CTA-first’ approach when optimising AO’s email work process 


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