Intelligent engagement: Dubai’s digital frontiers

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Intelligent engagement: Dubai’s digital frontiers

Artificial intelligence is at the forefront of future planning conversations, with expansion of the technology representing an important investment focus at government level — yet the exciting possibilities of AI can still be hard to prioritise. In this conversation, we explored what brand and marketing leaders can do today to reap the benefits of AI tomorrow.

This session was recorded at Emarsys Power To The Marketer Dubai 2024 in association with Vogue Business. In this panel, aside from unpacking the role of AI in serving customers, businesses and society, we also considered how tools such as blockchain and smart technologies are driving loyalty and the power to deliver tailored experiences.

Watch the video to discover more from:

  • Michelle Walsh, Senior Director Marketing & Communications – Majid Al Futtaim
  • Anna Germanos, Group Director of CPG, Retail, E-Commerce – Meta
  • Ahmad Abu Rabi, Director of Decision Analytics – Miral Artificial Intelligence

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