How Vitasoy Creates Global Growth With Sustainable Practices

How Vitasoy Creates Global Growth With Sustainable Practices

Marketers strive for brands to become a household name but sometimes struggle to expand their global footprint. One way is to distinguish the brand by marketing the history with sustainability as core focus. This session was recorded at Emarsys Power To The Marketer Hong Kong 2023.

In this conversation, Lydia Yau, Vitasoy International Holdings Ltd. Head of Group Marketing Strategies and Communications, shares how to embrace heritage and champion a purpose-driven ethos to drive growth with sustainability at the core of the business.

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