CX Game-Changers: How Top IT and Marketing Teams Drive Leading-Edge Customer Experience |
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31st October 2023 | 15:00 CET | 10:00am ET |
When IT and Marketing come together, your customers and your business win
The role of IT in customer experience (CX) has become increasingly important for brands, with a recent IDG report finding that 53% of CIOs expect to expand their involvement in CX in the future. IT leaders are crucial for empowering marketing teams with the tactics needed to drive CX innovation and create personalized omnichannel experiences that drive customer loyalty and business results.
Join guest speaker Thomas Husson, Forrester Vice President Principal Analyst, and Megan Hostetler, SAP Emarsys Director of Product Marketing, as they discuss:
- How to bring your brand’s customer-centric vision to life
- How IT and Marketing teams can come together as strategic partners to drive efficiency
- Ways that you can turn actionable data into profitable personalization and lasting customer relationships
- Tips for building a tech stack for innovative customer experience
- Examples from real-life brands that are driving better results through stronger IT and Marketing collaboration
Register now!
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