How to Make Data Your Secret Weapon

How to Make Data Your Secret Weapon

Third-party cookies are out, zero-party data is in. Now, marketers need new ways of reaching and retargeting audiences. In this provocative conversation, we’ll explore the data pain points facing marketers, how to navigate data privacy pitfalls and which new tools help to create personalised experiences that drive loyalty and revenue, without compromising on trust and security.

Discover data insights from Alim Adam Nait, Saint Laurent Worldwide Digital Engagement Manager, and Lennart Müller-Teut, Akris Chief Marketing Officer, recorded from SAP Emarsys Munich PTTM Festival Event!

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