How To Future-Proof Loyalty In An Economic Downturn

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How To Future-Proof Loyalty In An Economic Downturn

With the strain of surging inflation, high interest rates and a looming recession, consumers are shifting their spending habits and reprioritising. What are the essential tools that brands need to continue investing in to retain consistency and high-quality campaigns? How can marketers overcome resource constraints and thrive in a time of scarcity?

This panel discussion was recorded at Emarsys Power To The Marketer New York 2023 in association with Vogue Business. Leading retail marketers show how they’ve dealt with shrinking resources, built smarter tech stacks and used data to innovate and stay relevant.

Watch the video to discover more from:

  • Amondo Redmond, Foot Locker Former Head of Marketing for NAM
  • Ana Andjelic, Esprit Chief Brand Officer
  • Emily Essner, Saks Fifth Avenue CMO

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