How Data Will Shape The Future Of Marketing

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How Data Will Shape The Future Of Marketing

While brands now hold a vast wealth of data about customers, not everyone is using it effectively. Challenges like data protection still exist. Meanwhile, opportunities to improve customer connections and experiences using data are expanding faster than marketers can manage.

This session was recorded at Emarsys Power To The Marketer London 2023 in association with Vogue Business. In this conversation, we’ll explore how brand leaders are making data-driven decisions to drive loyalty and revenue, how they measure success, and the impact of generative AI on the future of marketing.

Watch the video to discover more from:

  • Nick Tran, Farfetch CMO
  • Natasha Curtin, Bombay Sapphire VP of Global Marketing
  • Victoria Prew, Hurr Founder and CEO

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