How CMOs can align with the business to drive success
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How CMOs can align with the business to drive success
In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the major sources of pressure faced by marketing leaders, including a lack of alignment with the needs of the business. Join this live discussion, made possible by Emarsys, and learn:
- How CMOs can tie themselves to the strategy of the business
- Leadership style as a determining factor of success
- 5 CMO archetypes to match with the right role, from brand- to revenue-focused
- Plus! Sara Richter, CMO of Emarsys, joins the conversation
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