How Bulk’s DTC Approach Delivered a Knock-Out Blow to the Challenges of 2020 |
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Available On Demand | 20 Minutes |
About This Webinar
This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business.
How Bulk’s DTC Approach Delivered a Knock-Out Blow to the Challenges of 2020
Supply chain issues caused by Brexit, coupled with a reduced demand for nutritional supplements in the wake of gyms closing, left Bulk (formerly Bulk Powders) in a tight spot in 2020.
However, despite being up against the ropes, Bulk was able to conquer these challenges and win back defecting customers.
They did this by doubling down on customer experience, using 1st party data to amplify their DTC efforts, and cementing their position in the market as a lifestyle brand.
Join Scott Jonsmyth-Clarke, Head of CRM at Bulk and Payal Hindocha, GVP Solutions GTM, Marketing SAP Customer Experience, as they discuss:
- Bulk’s trailblazing rebrand and how it ties in with their lifestyle brand focus
- Advice for brands on moving from 3rd-party to DTC
- The future of personalization
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