Forrester: The Effective CMO |
Watch Now | 40 Minutes |
Forrester: The Effective CMO
In this session, Forrester VP and Principal Analyst, Shar VanBoskirk, will profile the effective CMO, sharing valuable insights to questions such as:
- What is an effective CMO?
- What does an effective CMO look like compared to other c-level executives?
- What attributes come naturally to an effective CMO? What habits should an effective CMO learn to practice?
- What career path does the effective CMO take?
- How should you chart your course as a current or aspiring CMO?
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