Forrester: The Effective CMO

Watch Now | 40 Minutes

Forrester: The Effective CMO

In this session, Forrester VP and Principal Analyst, Shar VanBoskirk, will profile the effective CMO, sharing valuable insights to questions such as:

  • What is an effective CMO?
  • What does an effective CMO look like compared to other c-level executives?
  • What attributes come naturally to an effective CMO? What habits should an effective CMO learn to practice?
  • What career path does the effective CMO take?
  • How should you chart your course as a current or aspiring CMO?

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