Amplifying brand reach: Strategies for success

Watch Now | 40 Minutes

Amplifying brand reach: Strategies for success

In markets like the Middle East, the pace of technological change is particularly fast, with the UAE boasting some of the highest internet and mobile-usage rates in the world. This means the rate of brand transformation must match shoppers’ expectations by supporting creativity, elevating customer experience and meeting cultural needs.

This session was recorded at Emarsys Power To The Marketer Dubai 2024 in association with Vogue Business. In this panel, we discuss how brands are implementing best-of-breed approaches to digital strategy and how they can amplify brand reach to meet both local and global needs through speed, agility, and authenticity.

Watch the video to discover more from:

  • Elisa Bruno, CEO Level Shoes
  • Fahed Ghanim, CEO Majid Al Futtaim
  • Maya Azzi, CMO The Luxury Closet
  • Gaurav Mahajan, CEO of Lifestyle at Landmark Group

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