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Marketing Automation Best Practices to Drive Success

August 10, 2026
Actionable Insights
Marketer tapping a tablet screen on a desk showing a marketing automation workflow.
Mikkel Tophoj Services Consultant

The Ecommerce Holiday Readiness Checklist for Marketing Teams

August 6, 2026
Actionable Insights, General
A marketer using their holiday readiness checklist by tapping on a tablet.
Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

AI Won’t Save Bad Marketing: 8 Hottest Takes from Mark Ritson

July 28, 2026
General, Innovative Perspectives
Blog Featured Marketing Clinic
Kate DeGroot Senior Manager Global Growth Marketing

What Marketers Get Wrong About Gen Z

July 17, 2026
Actionable Insights, Innovative Perspectives
Gen Z consumers browsing on mobile—the primary engagement channel most marketers underinvest in
Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

How Personalization Builds Customer Loyalty

July 13, 2026
Actionable Insights, Customer Stories, Innovative Perspectives
Customer browsing personalized product recommendations on a smartphone
Mikkel Tophoj Services Consultant

Beauty in the AI of the Beholder: How One Brand Transformed B2B and B2C Engagement

July 10, 2026
Customer Stories
Beauty Industry success story with AI feature image
Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

What Sports Gets Right About Fan Loyalty That Retail Hasn’t Caught Up On Yet

June 30, 2026
Innovative Perspectives
Sports and Retail thought leadership post with Adler Mannheim
Kate DeGroot Senior Manager Global Growth Marketing

Winning Beyond the Whistle: How Brands Can Turn Global Cultural Moments into Lifelong Fans

June 26, 2026
Customer Stories, SAP Engagement Cloud Applied
FIFA World Cup blog post feature image
Megan Hostetler Global Head of Content

5 Personalization Mistakes That Ruin Customer Experience

June 18, 2026
General
5 Personalization Mistakes blog post feature image
Sophia Holy Solutions Advisor Senior Specialist
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