first-party data Archives | SAP Emarsys

💡Consumer Products Engagement Report 2025 – Global EditionGet the Report.

Platform
Platform Overview

See how SAP Emarsys helps marketers deliver AI-powered personalized omnichannel engagement that deliver business outcomes.
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- Key Capabilities
- Channels
  - Email
  - Web
  - Digital Ads
  - SMS
  - Mobile Wallet
  - Mobile App
  - Conversational Messaging
  - Direct Mail
  - In-Store
  - Contact Center
Solutions
Solutions Overview

See how the SAP Emarsys customer engagement platform helps marketers in a range of industries deliver personalized, 1:1 experiences that deliver measurable results.
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- Solutions
Customer Stories
Company
Why SAP Emarsys

Our mission is to reimagine what’s possible for marketers by delivering AI-infused solutions that delight customers and achieve phenomenal business results.
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- Company
- Partners
Partners
Partner Connect Ecosystem

See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional value, revenue streams, scalability and innovation.
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- Partner Ecosystem
Resources
Personalization Playbook
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- Library
- Content Hubs

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Google Drops Cookieless Commitments: What It Means for Marketers?

July 31, 2024

General, Thought Leadership

Google Drops Cookieless Commitments

Sara Richter CMO

How Tekmovil Grew Repurchases and Built Its DTC Business

June 11, 2024

SAP Emarsys Applied

Tekmovil grew repurchases and built its DTC business

Pablo Cáceres Head of Revenue | Americas

Break Down the Silos or Break Your Customer Experience

April 21, 2021

Thought Leadership

Grain Storage Silos Canadian Prairie Saskatchewan

Mark Enochs Digital Content Manager

Cookieless Tracking: Tips for E-Commerce Marketers in 2021

April 20, 2021

General, How to

Cheerful Young Brunet Freelancer Is Smiling, Typing On His Laptop

Brandon Stewart Content Marketing Manager

First-Party Data-Driven Personalization — The Golden Key to Repeat Purchase

April 15, 2021

Actionable Insights

Shopping Online And Internet Money Technology

Mark Enochs Digital Content Manager

Revenue Analytics, the Best Way to Measure and Drive Profitable Results

March 11, 2021

Thought Leadership

Stock Exchange Market Concept, Businessman Trader Looking On Tablet With Graphs Analysis Candle Line In Office Room, Diagrams On Screen.

Mark Enochs Digital Content Manager

The Value Exchange: What Are You Giving Customers in Exchange for Their Data?

February 17, 2021

Actionable Insights

Top View Of A Woman And A Man Exchanging Gifts On Wooden Background. Couple Give Presents To Each Other. Close Up Of Making Surprise For Holiday Concept

Mark Enochs Digital Content Manager