first-party data Archives - SAP Engagement Cloud

Google Drops Cookieless Commitments: What It Means for Marketers?

July 31, 2024

General, Thought Leadership

Google Drops Cookieless Commitments

Sara Richter CMO

How Tekmovil Grew Repurchases and Built Its DTC Business

June 11, 2024

SAP Engagement Cloud Applied

Tekmovil grew repurchases and built its DTC business

Pablo Cáceres Head of Revenue | Americas

Break Down the Silos or Break Your Customer Experience

April 21, 2021

Thought Leadership

Silver silos line up under a vibrant purple and orange sunset sky on a rural landscape.

Mark Enochs Digital Content Manager

Cookieless Tracking: Tips for E-Commerce Marketers in 2021

April 20, 2021

General, How to

Cheerful Young Brunet Freelancer Is Smiling, Typing On His Laptop

Brandon Stewart Content Marketing Manager

First-Party Data-Driven Personalization — The Golden Key to Repeat Purchase

April 15, 2021

Actionable Insights

Shopping Online And Internet Money Technology

Mark Enochs Digital Content Manager

Revenue Analytics, the Best Way to Measure and Drive Profitable Results

March 11, 2021

Thought Leadership

Hand uses a stylus on a tablet displaying financial charts in an office setting.

Mark Enochs Digital Content Manager

The Value Exchange: What Are You Giving Customers in Exchange for Their Data?

February 17, 2021

Actionable Insights

Top View Of A Woman And A Man Exchanging Gifts On Wooden Background. Couple Give Presents To Each Other. Close Up Of Making Surprise For Holiday Concept

Mark Enochs Digital Content Manager