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    Platform Overview

    See how SAP Emarsys helps marketers deliver AI-powered personalized omnichannel engagement that deliver business outcomes.

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    See how the SAP Emarsys customer engagement platform helps marketers in a range of industries deliver personalized, 1:1 experiences that deliver measurable results.

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    Why SAP Emarsys

    Our mission is to reimagine what’s possible for marketers by delivering AI-infused solutions that delight customers and achieve phenomenal business results.

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      Menu Solutions Mobile Featured Global Consumer Products Engagement Report 2025 Menu Solutions Desktop Featuredglobal Consumer Products Engagement Report 2025
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What Can B2C Marketing Automation Do For Your Business?

March 16, 2017
General, How to
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Lisa Manthei Emarsys

3 Key Benefits of Real-Time Marketing Automation

March 7, 2017
General, How to
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Lisa Manthei Emarsys

The Complete Beginner’s Guide to Marketing Automation

March 3, 2017
General, How to
Three people interact with computers in an office; one gestures at a screen others watch attentively.
Jen Murray Lead Nurturing Manager, Emarsys

8 (More) Examples of B2C Marketing Automation at Work

January 13, 2017
General, How to
A person smiles while using a tablet and holding a phone in a blurred indoor setting.
Lisa Manthei Emarsys

How Does B2C Marketing Automation Help Engage Customers?

November 23, 2016
General, How to
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Lisa Manthei Emarsys

11 Actionable Examples of B2C Marketing Automation

March 2, 2016
General, Thought Leadership
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Lindsay Tjepkema Marketing Director, Americas Emarsys

How to Implement a Successful Marketing Automation Strategy

October 16, 2013
General, Thought Leadership
Jen Murray Lead Nurturing Manager, Emarsys

The Right Message to the Right Person, at the Right Time

September 12, 2013
General, How to
The image features the SAP Emarsys logo with SAP in a black rectangle and Emarsys in black text.
SAP Emarsys An SAP Company

B2B vs B2C in Marketing Automation

June 24, 2013
General, How to
The logo features the text emarsys alongside a geometric design with green yellow and blue elements.
Lindsay Tjepkema Marketing Director, Americas Emarsys
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  • Platform
    • Explore Platform
  • Key Capabilities
    • AI Marketing
    • Personalization
    • Customer Data
    • Marketing Automation
    • Omnichannel Marketing
    • Customer Loyalty
    • Strategies and Tactics
    • Reporting and Analytics
    • Technology Integrations
    • CPG Solutions Tour
  • Channels
    • Email
    • Web
    • Digital Ads
    • SMS
    • Mobile Wallet
    • Mobile App
    • Conversational Messaging
    • Direct Mail
    • In Store
    • Call Center
  • Solutions
    • Explore Solutions
    • Retail
    • E-commerce
    • Consumer Products
    • Travel and Hospitality
    • Sports and Entertainment
    • Communications and Media
  • Customer Stories
  • Company
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