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Key Takeaways
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AI in CX is evolving from individual tasks to orchestrating entire customer lifecycle processes. Customer Experience Connect 2026 (Las Vegas, October 5–7) is built for marketing, commerce, sales, and service leaders ready to move beyond AI experimentation. You’ll see SAP Joule assistants and agents executing real CX workflows with real-time data. Live product demos, hands-on labs, and customer success stories make up the core of the three-day program. More than 65 CX experts across 24 industries will be in the room. Keynotes include award-winning actor and comedian Jason Sudeikis, with a celebration night headlined by GRAMMY-nominated OneRepublic. Early-bird pricing closes August 10, 2026. Attend in person in Las Vegas or virtually on October 6–7. |
Customer expectations are evolving faster than ever and AI is accelerating that shift. This October, customer experience, marketing, sales, commerce, and service leaders from around the world will gather in Las Vegas for Customer Experience Connect 2026, part of SAP Connect, to explore how organizations can turn AI innovation into measurable business impact.
Taking place October 5–7, 2026, Customer Experience Connect will bring together 65+ CX experts across 24 industries including retail and consumer products for three days of learning, networking, hands-on experiences, and strategic discussions focused on the future of customer engagement. Attendees will discover how Autonomous CX is helping organizations drive connected, proactive customer journeys, unlock new growth opportunities, and scale AI adoption across the business.
Ready to join us in Las Vegas? Register today and be among the first to explore the latest innovations in Autonomous CX, connect with industry peers, and discover how to deliver next-level customer experiences.
Why Marketers Should Attend
We see marketing teams of all shapes and sizes facing increased pressure to deliver seamless, connected experiences while navigating growing customer expectations and complex technology landscapes. As digital marketers and CRM managers put the final touches on their upcoming high peak holiday season campaigns, now is more important than ever to ensure you maximize every touchpoint and ensure no opportunity is missed.
At Customer Experience Connect, attendees will learn how CX is evolving beyond AI-powered individual tasks toward AI that can orchestrate and manage entire customer lifecycle processes, ensuring every hidden signal is uncovered to help keep shoppers coming back. Through customer stories, product demonstrations, expert-led discussions, and hands-on experiences, participants will gain practical insights into how AI can create enterprise-wide impact with business-context that truly matters.
Get a glimpse into what you’ll experience:
- Learn how Autonomous CX is transforming customer engagement across marketing, commerce, sales, and service.
- Discover new ways to drive revenue growth with AI-powered, connected customer journeys.
- Experience Joule assistants and agents executing real-world CX workflows using real-time data.
- Hear how leading organizations are scaling AI adoption with measurable business outcomes and clear road maps.
- Connect with peers and experts across every customer-facing function.
Plus, attendees will hear from celebrity guest, Jason Sudeikis, award-winning actor, comedian, writer, and producer, best known as the endlessly optimistic Ted Lasso, star of the series he co-created for Apple TV+. And wrapping up an eventful week, attendees will enjoy a night at Resorts World Las Vegas to celebrate together featuring GRAMMY-nominated OneRepublic.
Explore The Future Of Customer Engagement
Customer Experience Connect is designed for practitioners looking to move beyond AI experimentation and put practical innovation into action.
Attendees will have the opportunity to engage directly with SAP specialists, exchange ideas with peers, and explore solutions that will put marketing teams on a path to more personalized customer journeys.
From strategy sessions to interactive demonstrations, attendees will discover how organizations can:
- Build stronger customer relationships through connected experiences.
- Use AI-driven insights to improve engagement and loyalty.
- Streamline workflows and reduce manual effort with intelligent automation.
- Align customer-facing teams around a shared customer journey.
- Accelerate digital transformation initiatives with confidence.
Whether you’re focused on marketing, commerce, sales, or service, you’ll leave with new ideas, practical strategies, and a clearer vision for leveraging AI to improve customer experiences across your organization.
Must-Attend Sessions
To get the most from your Customer Experience Connect experience, be sure to keep an eye out for upcoming sessions as they get announced over the next few weeks.
In the meantime, here’s what you can expect:
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Your Week at a Glance
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SAP Connect - Frequently Asked Questions
Customer Experience Connect is ideal for leaders and practitioners across marketing, commerce, sales, and service who are looking to understand how Autonomous CX can drive business results.
Yes. The event will feature product demonstrations, hands-on experiences, and opportunities to engage directly with SAP experts and solution specialists.
Session information is still being finalized. Check the event website regularly for the latest agenda updates and speaker announcements.
Yes. SAP Connect will offer a virtual experience on October 6–7, 2026, featuring event highlights, keynotes, breakout sessions, and additional on-demand content.
Visit the Customer Experience Connect registration page to secure your spot. Early-bird pricing is available through August 10, 2026.
About the author
Sara has more than 15 years of experience in senior global marketing roles at high-growth martech organizations including Clicktale, IBM Tealeaf, Acquia, & Unica. Her passion is for building marketing teams that act as a trusted partner to the sales organization. Sara excels in strategy and communications which deliver measurable pipeline and revenue. Sara holds a BA from the University of California in Los Angeles.
