As B2C marketers look to stay on top of consumer trends and movements, they often start where their customers spend the most of their time. For modern marketers, this means mobile.
More than 80% of internet users own a smartphone, and every single one of them uses it to browse, connect, shop, and engage. This rapid shift to mobile within the last few years has left marketers quickly changing tactics and redeveloping strategies to keep up with the new marketing landscape.
For e-commerce and online retailers, enhancing mobile responsiveness and design is at the forefront of a mobile-first strategy. Consumers engage with brands across a variety of mobile platforms, including social media like Instagram, Twitter, and Facebook. Having an expertly designed mobile site that can easily be reached from these third-party providers helps increase traffic and maximize mobile conversions.
Mobile-Only Apps and Marketplaces
Another tactic in successful mobile-first strategies is to build a completely mobile brand app or marketplace. Many online brands have eschewed mobile sites altogether in favor of apps. Brand-specific apps allow for even more consumer personalization, such as saved credit card information or shopping history. Apps also provide brands an extra layer of security and privacy.
SMS Marketing Strategies
Marketers already know consumers have their smartphones with them at all times. SMS marketing strategies ensure brand-specific content is delivered directly into the hands of the consumer, without them even having to click ‘open’ on an email. 98% of text messages are opened within three minutes, and it takes less than that for a consumer to click on a link to go directly to, of course, a mobile-optimized brand website.