For the second year in a row, we’ve scoured the Internet to collect some of the best digital and e-commerce marketing content from the past year… all for your reading and learning pleasure.
Sometimes it seems like there’s SO much content out there, and it’s hard to know where or what, exactly, will be worth the time to read. This collection of 2018’s best insights, ideas, and case studies are, most assuredly, worth checking out (and even studying) as you sit around the fire during your downtime this holiday season. Check out what resonates, and leave the rest.
Marketing Technology, Digitization, Consumer Behavior, and CX
- Mary Meeker’s Internet Trends Report 2018 via Kleiner Perkins
- Digital-Native Brands: The (Almost) New Face of Modern Marketers? via TotalRetail
- Unlock the Power of Customer-Centric Marketing with Data Science via Born Group
- Half of Marketers Aren’t Getting CX Right, Here’s Why via Marketing Insider Group
- How Risky is Your Tower of Tech? via martech.zone
- The Expanding MarTech Scene: Tech Stacks & Working with IT: Douglas Karr [Podcast] via Emarsys
- The Best Metrics for Understanding Your Most Valuable Customers — CLTV or AOV? via Emarsys
- What is customer lifecycle marketing? via SmartInsights
Driving Traffic, Content Creation, Building Your Database, and Improving CRO
- Content Repurposing Ideas: The Periodic Table of Content via Orbit Media Studios
- How to Increase Website Traffic via JeffBullas.com
- The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber via Content Advisory
- 3 stats that prove just how valuable newsletters are via Parse.ly
- How to Create an Email Newsletter that Will Impress Your Boss via G2 Crowd
- The Perfect Landing Page. Landing page examples and 12 tips via SmartInsights
- How the New Customer Journey is Changing eCommerce Site Design via Yotpo
- How to Convert Online Shoppers with Science, Strategy, & Style: Brian Massey [Podcast] via Emarsys
- 3 Powerful Website Personalization Examples That Will Instantly Boost Conversions via Emarsys
- How to Avoid Technical Debt and Build Audiences Post-GDPR: Robert Rose [Podcast] via Emarsys
Check out the best #marketing, #ecommerce, #retail, #CX, #AI, & #datamanagement articles from 2018 CLICK TO TWEET
e-Commerce/Online Shopping and Retail
- What Is the Future of Ecommerce in 2018 and Beyond? 10 Trends via Shopify
- Why Direct to Consumer Brands are Beginning to Build Brick and Mortar Stores via martech.zone
- The State of the Ecommerce Fashion Industry: Statistics, Trends & Strategy via Shopify
- The Complete 110-Point e-Commerce Checklist You’ve Been Waiting For via Conversion Sciences
- 10 Ecommerce Case Studies To 10X Your Traffic, Leads And Sales via Sumo
- Inside the Shoppable Instagram Revolution via Magento
- How Cosabella Raised the Bar for Selling Luxury Lingerie Online
via Yotpo - Should You Try to Compete With Amazon? Your eCommerce Strategy Guide via Trustpilot
- B2C Marketing: Top Strategies, Techniques, & Examples (Plus Influencer Insights) [Ultimate Guide] via Emarsys
- e-Commerce Marketing: Past, Present and Future: Phillip Jackson [Podcast] via Emarsys
Personalization, 1-to-1 Marketing, and AI
- Report: Top 25 Use Cases for Marketing Artificial Intelligence via Marketing AI Institute
- The Personalization Challenge, and How CRM Teams Can Overcome It Through Content via Business2Community
- Stop Spamming Consumers: How to Use AI for 1-to-1 Marketing via Emarsys
- How AI Marketing Works: Achieving 1-to-1 Personalization at Scale via Emarsys
Data and GDPR
- The Definitive Chapter Guide to Re-Permissioning Campaigns for GDPR [Examples] via Emarsys
- Somewhere Between SPAM and Creepy Lies Transparency via martech.zone
- What Is Blockchain & How Is It Changing Marketing? via Emarsys
- Who controls your data? via engadget
- Why Customer Data Management REALLY Matters & How to Bring it to Life [7 Tips] via Emarsys
Email Marketing
- The Year in Email 2018 via 250ok.com
- Ways to Optimize Your Email Open, Click-Through, and Conversion Rates via martech.zone
- Why Email Has Become our Digital ID, and How Digital Marketers Can Leverage it for Omnichannel [Experts Weigh In] via Emarsys
- How to Send Abandoned Cart Emails that Drive Revenue [Examples] via Emarsys
Creativity, Self Improvement, Career Growth
- How to be a leader in the Fourth Industrial Revolution via World Economic Forum
- How Society Kills Your Creativity [Short Film] via Educate Inspire Change
- Is Your Marketing Strategy Actually Working? Break the Wheel & Be Different: Jay Acunzo [Podcast] via Emarsys
There you have it! While you don’t have to dig into all of these pieces of extraordinary content, reviewing even 5-10 titles that speak loudest to you will help you better understand the intricacies of your marketing strategy — both in hindsight, looking at the year behind, and as you look ahead towards a brighter 2019.
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