Alex Pallotta

Alex Pallotta is a Senior Product Marketing Manager at SAP, leading go-to-market strategy, messaging, and enablement for SAP Engagement Cloud. She works at the intersection of product, sales, and marketing to bring the platform’s customer engagement story to market — from positioning and launches to sales tools and industry-specific narratives. Her focus is on helping teams and customers use connected data and AI to deliver personalized, real-time engagement that drives loyalty and business growth.