The marketing technology landscape is a flurry of point solutions and channel-specific vendors, all vying for your attention. We’re setting out to make it all easier for you to navigate. Read on and get ready to challenge the status quo.
In his 2004 book The Paradox of Choice: Why More Is Less, American psychologist Barry Schwartz argues that the myriad of choices available to the modern consumer is a major point of stress, and that we simply don’t have enough time or mental energy to sort through all of the options when seeking to satisfy our needs.
In his accompanying TEDTalk, Schwartz also explained how more choice creates higher expectations.
“Though modern Americans have more choice than ever, and thus, presumably, more freedom and autonomy, we don’t seem to be benefiting from it.”
— Barry Schwartz, The Paradox of Choice, Chapter 5, 2004
This is true from both a B2C and a B2B perspective, and, as both a software marketer trying to break through the crowded marketplace, and a mother who’s constantly in the marketplace shopping for her family, I couldn’t agree more.
Channel proliferation and the genesis of hundreds of point solutions (and dozens of enterprise platforms) has saturated the martech landscape, creating a black hole for marketers. The innumerable software options have commoditized almost the entire market.
It’s increasingly difficult for marketers to even research, identify, and choose what they need.
That’s where we want to step in; where we’re compelled to help lift the burden of your day-to-day challenges, change your job as a marketer, and simplify the process of choosing from many marketing software options.
Spoiler Alert: You Only Need One Marketing Platform.
As a modern marketer, you need an advanced, yet easy to use marketing platform that accommodates your database growth, helps manage your channel strategy, and provides tools to scale that effort.
Using different providers for different channels inhibits your ability to efficiently execute the sophisticated your customers expect.
- 4 Questions to Ask When Buying Marketing Technology
- How Technology is Changing Customer Experience and Engagement
- Timing, Targeting and Tact: Make the Most of Your Advertising Budget
Interested in learning more about how the Emarsys can enhance your personalized marketing? Watch this overview, and learn the details in less than 3 minutes: Introduction Emarsys Marketing Platform [Video]!