By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that is taking the digital world by storm. Artificial Intelligence enables marketers to create highly personalized consumer experiences that cost significantly less than traditional high-dollar campaigns. Every interaction a prospect or consumer has with a product or solution is utilized for future optimization.
What is Artificial Intelligence Marketing?
By now, savvy marketers may have heard of artificial intelligence marketing (AI marketing), the newest wave of data-driven marketing strategy that is taking the digital world by storm. AI marketing uses artificial intelligence and machine learning technologies to make decisions based on data analysis, data collection, and additional observations of trends that may impact marketing efforts.
Marketers can leverage AI to create customized experiences for their customers and build marketing analytics techniques to target potential customers. Artificial intelligence enables marketers to create highly personalized consumer experiences that due to the level of optimized targeting they are able to provide. Every interaction a prospect or consumer has with a product or solution is utilized for future optimization.
Why is AI Marketing Important?
AI marketing enables marketers to consolidate and analyze a huge amount of data from social media, emails, and the web faster. Marketers can then use those insights to boost campaign performance and return on investment in a shorter time frame. Essentially, AI marketing solutions optimize and streamline campaigns while eliminating risk for human error.
As consumer expectations evolve with technology, a marked interest in providing highly tailored and customized experience as efficiently as possible has developed in the e-commerce, retail, and enterprise space. Consumers expect companies to understand and meet their needs and expectations. AI marketing helps organizations understand who their target audience is so they can create a personalized experience for each of their customers.
5 Use Cases for Artificial Intelligence in Marketing
With Artificial Intelligence Marketing strategies poised to overtake the industry in 2017, there is no better time than the present for marketers to understand how to use this incredible technology. Here are the top 5 uses of artificial intelligence marketing in campaigns:
1. Take Sales Forecasting to the Next Level
AI takes conversion management solutions to the next level. Marketers can now compare sophisticated inbound communication side-by-side against traditional metrics to help answer difficult strategic questions. With AI marketing, there are no longer questions about whether or not a prospect is ready for a discussion, the data provides the answer.
2. Gain a Deeper Understanding of Your Consumers
With AI solutions, marketers know exactly what consumers are thinking, saying, and feeling about the brand in real time. Similarly, with the onslaught of social media available (and the AI to analyze it), marketers can truly understand what customers are feeling. Savvy marketers can harness this data in real-time and then quickly modify messaging or branding for maximum effectiveness.
3. Optimize Digital Advertising Campaigns
While there are various ways to optimize digital advertising and account-based marketing, AI solutions help marketers take them a step further for deeper insight and analysis. AI can tap into the abundance of consumer data hidden in keyword searches, social profiles, and other online data, for smarter and more effective digital ads. The results are human-level outcomes and insights without the manual human labor.
4. Create Detailed Consumer Profiles
This abundance of data can also help feed consumer profiles. AI solutions provide marketers with deeper knowledge of consumers and prospective clients, enabling them to deliver the right message, to the right person, at the right time. The secret to building a truly comprehensive profile lies in capturing data during every single consumer interaction. Marketers can use AI solutions to take these profiles a step further, refine marketing campaigns, and create highly personalized content.
5. Join Real-Time Conversations with Consumers
One of the advanced capabilities of AI is its ability to analyze large blocks of open content and identify trends. This allows brands to interact directly with consumers in real-time through online conversations or events. Communicating with consumers at the precise ‘decision-making moment’ can help directly influence buying decisions. AI helps marketers monitor these social conversations and other open forums to identify any relevant conversations.
There’s no better time for marketers to begin testing how Artificial Intelligence strategies can help create highly personalized experiences for their consumers. With AI poised to continue growing across all industries and segments, marketers should dedicate time and resources to experiment with strategies and ensure their marketing organization is set up for continued success, both now and in the future.
Want to get started with Artificial Intelligence solutions? Using advanced machine learning algorithms, Emarsys is already building AI solutions that can take over many of the tedious and time-consuming tasks that marketers struggle to deal with on a daily basis. Learn more here.