Omnichannel Customer Engagement Platform for Consumer Products
Build and retain a database of active, engaged, high-value consumers
Collect and activate first-party data across every channel using an integrated, connected solution. Create personalized experiences that drive customer engagement, build loyalty, and accelerate business results.
The omnichannel customer engagement platform of choice for leading consumer products brands
Meet consumer demand, deliver automated 1:1 digital-first experiences, and drive profitable growth
Unify your product, sales, and customer data
Attract more consumers, faster
Reduce wasted ad spend on unprofitable audiences
Acquire new consumers and grow first-party data
Build and grow a database of engaged, high-value consumers and activate your data to maximize engagement and capitalize on revenue opportunities. By combining your product, sales, and customer data, SAP Emarsys helps consumer products marketers acquire new customers, re-engage and retain existing ones, and drive predictable, profitable growth.
Build meaningful connections with dynamic segmentation
Segment consumers based on lifecycle stage, real-time online behavior, and historical data. Deliver more impactful 1:1 content and offers that anticipate their needs, reduce churn, and boost sales. Use your most engaged segments and look-alike audiences to uncover a constant stream of new consumers with smart ad targeting.
Explore SAP Emarsys features, use cases + more
Improve efficiency and impact with cross-channel marketing automation
Easily target consumers across multiple channels and geographies with out-of-the-box marketing and transactional automations, ready to launch in just a few clicks. Encourage first purchases, win the second purchase, and increase lifetime value with flexible AI-powered automations that deliver the content consumers want, when they want it.
Turn first-time customers to loyal, repeat buyers with 1:1 personalization
Create and execute personalized campaigns that increase engagement, drive repeat purchases, and grow customer loyalty. SAP Emarsys gives consumer products marketers the power to build sophisticated and scalable cross-channel customer journeys that span the entire customer lifecycle, from initial interactions to post-purchase experiences and beyond.
Demonstrate the business impact of your marketing activities
Prove the revenue contribution of your campaign personalization efforts with a dedicated Strategic Dashboard. Track campaign performance down to specific lifecycle stages and customer segments, and leverage AI-powered insights and analytics for more insightful business decisions.
Accelerate time to value with dedicated consumer products marketing strategies and tactics
Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.
Refer a friend (Loyalty)
Encourage active customers to spread the word about your brand and reward them when they refer a friend.
Product registration
Offer consumers the opportunity to register a product they bought offline in order to capture their data.
Progressive profiling
Capture data from your consumers by keeping them engaged over time, without making them feel you’re asking for information.
Convert active buyers
Identify the active buyers who are likely to purchase more frequently and make them your most valuable consumers.
Post-purchase category cross-sell
Follow up on a purchase with cross-promotion of products in the same category to increase cart value and customer lifetime value.
Join loyalty
Ask new customers to join the loyalty program by highlighting its advantages.
Quality trade-up
Remind your customers to try a more advanced version of products they are buying on a regular basis.
Post-purchase warranty cross-sell
Follow up on a purchase or registration with cross-promotion of a complementary service like insurance or product warranty.
Download retail app
Ask your contacts who purchased online to download your app to gather push opt-in.
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Frequently Asked Questions
CPG marketing is the strategy of promoting fast-moving consumer products to boost sales and nurture customer loyalty. SAP Emarsys equips CPG marketers to drive AI-powered segmentation, personalized product recommendations, and customer lifecycle marketing automations like cross-sell, warranty offers, and referral programs that engage consumers across email, web, SMS, digital ads, mobile, and more.
We help CPG brands collect first-party data through key CPG use cases like product registration, progressive profiling, brand surveys, and more. By capturing consumer data across multiple touchpoints, brands can enhance their personalized marketing efforts, improve targeting, and build stronger customer relationships while ensuring compliance with privacy regulations.
CPG marketers can quickly build, launch, and scale marketing campaigns that drive repeat purchases, such as: Merchandised Cross-Sell, Quality Trade-Up, Warranty Cross-Sell, Product Usage Survey, Referral Offers, and more. These AI-powered programs deliver timely, personalized messages that encourage additional purchases and grow customer lifetime value.
Yes. With marketing programs like Warranty Cross-Sell and Warranty Expiration, SAP Emarsys enables brands to send automated, personalized warranty offers and reminders. These campaigns are triggered based on purchase history and warranty data to ensure customers receive timely, relevant engagements, which increases engagement, reduces churn, and maximizes additional revenue opportunities.
The User Generated Content tactic in SAP Emarsys allows brands to create an automated program that invites your best customers to share personal success stories on social media. Built-in AI ensures only your most loyal, active customers are targeted, encouraging them to create authentic content that drives web traffic and secures brand trust.