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- Industry Solutions
Join David Witts, CRM Manager for PUMA Europe, as he shares the challenges and successes as they accelerated their customer engagement strategy. Hear how the incredibly lean team approached their strategy, segmenting customers and delivering personalized communications at scale which drove 5x revenue share from email – fuelled by automation & AI – in just 6 months.
Alongside Andy Mulcahy, Strategy and Insight Director at IMRG and Payal Hindocha, Director Customer Engagement for Emarsys, they discuss: