Mobile Wallet
Engage mobile customers anywhere with 1:1 online-to-offline experiences
Natively launch personalized campaigns with mobile wallet passes such as digital vouchers, coupons, tickets, and loyalty cards.
Expand your omnichannel strategy with Mobile Wallet
Reach mobile customers anywhere with relevant rewards and offers without needing an app, remove the friction of in-store identification, and close the loop on the digital to in-store experience.
Drive loyalty with relevant offers and rewards
Identify more customers at the point of sale
Connect the digital and in-store experience
Reach mobile customers without needing an app
Reach mobile customers without needing an app
Whether it’s personalized vouchers, coupons, tickets, or loyalty cards, SAP Emarsys’s Mobile Wallet engagement is built natively into the platform, so you can easily deliver 1:1 experiences to Google and Apple Wallet users, and reach the widest audience of mobile customers without needing an app.
Drive loyalty with relevant offers at the most impactful moments
Engage customers with the right offer at the right time using coupons such as limited-time offers, BOGO promotions, or other one-time-use discounts that customers can use at the point of purchase.
Identify more customers at the point of sale
Send your customer a loyalty pass that they can add directly to their mobile wallet, allowing for easy and convenient in-store identification, richer customer insights, and frictionless customer experiences.
Connect the digital and in-store experience with personalized vouchers
Drive in-store engagement by allowing customers to add gift cards or personalized voucher passes directly to their mobile wallet, so they’re always ready to spend and shop with your brand anywhere they go.
“Mobile is the one channel that’s always with the customer, so it’s an important part of our omnichannel mix. Mobile Wallet in particular allows us to reach customers anywhere they’re at, which unlocks a whole new set of use cases to better connect our digital and in-store experiences.”
Learn more about how mobile marketing fits into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
Mobile wallet marketing uses digital wallets like Apple Wallet and Google Wallet to deliver personalized offers, coupons, and loyalty cards directly to customers' smartphones. With SAP Emarsys Mobile Wallet, brands can engage users with 1:1 campaigns without needing a dedicated app.
SAP Emarsys Mobile Wallet works by generating mobile passes, such as coupons, loyalty cards, or event tickets, that can be saved to a customer's Apple or Google Wallet. Brand are able to create, distribute, and manage these mobile passes through channels like email, web, mobile in-app, and conversational messaging, allowing them to deliver timely, relevant engagement without needing a dedicated app.
Brands can distribute a variety of offers such as limited-time promotions, online to offline deals, one-time-use discounts, gift cards, and loyalty passes. These passes can be used at the point of sale for seamless customer identification and reward redemption.
No – one of the key advantages of SAP Emarsys Mobile Wallet is that it enables businesses to reach mobile customers directly through Apple Wallet and Google Wallet without the need to develop or maintain a mobile app.
For Apple Wallet, you need an Apple Developer account, a Pass Type identifier, and a Signing certificate. For Google Wallet, you must register for a Google Wallet API account. Both platforms require proper configuration before launching campaigns.
Yes. SAP Emarsys allows you to embed mobile wallet passes directly into email campaigns using personalization tokens. This makes it easy for customers to add passes to their digital wallets directly from their inbox.
Some limitations include: Firefox not supporting Apple Wallet pass downloads on iOS, offline passes cannot be removed by brands, and the system only supports personalization tokens from contact and voucher data. Using integer-based contact identifiers for barcodes is also recommended.