Bring together data sources across your business and activate them across every channel — personalizing every interaction.
AI-Driven Omnichannel Marketing Campaigns
Our omnichannel marketing platform empowers marketers to build, launch, and scale personalized, AI-driven marketing campaigns that convert buyers and drive repeat purchases.
The AI omnichannel marketing platform trusted by
leading brands and innovative marketers across the globe
Build, launch and scale AI-driven omnichannel campaigns that drive conversion and lifetime value
Break down data silos to create a connected customer view that enables 1:1 personalization
Use AI to identify priority customer segments and engage with personalized content
Seamlessly connect & automate multiple marketing channels
The AI-driven omnichannel marketing platform chosen by 33k+ marketers globally
Marketers are under increasing pressure to do more with less time, budget, and resources. SAP Emarsys empowers the world’s most innovative brands by unifying their data, allowing them to personalize customer engagement at scale, and guiding them with AI-powered insights.
314m+
Emails sent from a client in a single day
520m+
Augmented AI predictions per month
4.9b+
Contacts engaged with SAP Emarsys
See SAP Emarsys in Action
SAP Emarsys gives marketers the power to create AI-driven omnichannel marketing campaigns across a breadth of both native channels and an extensible ecosystem of best-in-class partner integrations.
Our AI Omnichannel Marketing capabilities
Build customer segments powered by AI
Target customers across the lifecycle with AI segments generated by SAP Emarsys machine learning algorithms. Engage customers based on their predicted behaviors or affinities. Target offers based on lifecycle stage, engagement propensity, or even estimated spend.
Orchestrate omnichannel campaigns at scale
With SAP Emarsys, you can get started with native channels and connect with strategic third-party providers to execute sophisticated omnichannel campaigns across email, web, mobile, SMS, digital ads, mobile wallet, direct mail and in-store. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Access 20+ pre-built tactics powered by AI
Whether you’re looking to drive acquisition, conversion or retention, SAP Emarsys comes with a host of ready-to-use tactics that unlock AI in omnichannel marketing campaigns. Deploy sophisticated campaigns, such as Abandoned Browse, Post-purchase Cross/Up-sell, Winback and more, that use AI segments to define audiences and drive channel selection based on a customer’s likelihood to engage in a given channel.
Harness the power of predictive AI in omnichannel campaigns
All it takes is one purchase and our AI starts predicting what your customers will buy next, when they’ll buy it, which channels they’ll use, and how much they’ll spend. Our AI continuously optimizes customer engagements to make them more relevant, timely, and personalized for each individual customer.
Hear it from our customers
“SAP Emarsys helped us join the dots across an increasingly complex customer journey with touchpoints from stores to website to customer service interactions. Implementing AI was a perfect fit for our retention and reactivation activities. AI was able to predict where people were churning or defecting at a 1:1 level, and this allowed us to send campaigns based on customers’ individual life cycle.”
Mike Cheng,
Head of Digital, City Beach
“What AI did was to tell us when to communicate with those people, having a 1:1 conversation, having that freedom of actually reaching customers in that really great moment in time… it has delivered us a lot more revenue.”
Alexandra (Simion) Vancea,
Head of Marketing, BrandAlley
“Salling Group used their offline purchase data to drive online sales by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”
Jens Pytlich,
Digital Marketing Manager, Salling Group
See the SAP Emarsys AI Omnichannel Marketing Platform in action
- Hands on view of the platform
- Deep-dive into ready-made tactics
- Custom setup and integration options
- Pricing and onboarding unique to your business
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Learn more about how AI Marketing fits into our wider customer engagement platform
DISCOVER MORE
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.
Why is SAP Emarsys the platform trusted by 1500+ companies worldwide?
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