Power to the Marketer
SAP Emarsys is purpose built for marketers to build, launch and scale AI-powered personalized omnichannel engagements that deliver business outcomes.
The SAP Emarsys Customer Engagement Platform trusted by leading brands and innovative marketers across the globe
The Omnichannel Customer Engagement Platform built to accelerate business outcomes
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
Award-winning technology
Latest industry recognition
SAP Emarsys is named a leader again
For the sixth consecutive year, SAP is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines.
SAP Emarsys Earns G2 Leader Status
From lightning-fast campaign launches to robust analytics and seamless integrations, SAP Emarsys leads in performance and usability.
Hear it from our customers
Customer stories
How the San Jose Sharks Surpassed Industry Standards with an 87% Season Ticket Renewal Rate
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Amplifying customer relationships: How Gibson drives engagement by rocking omnichannel
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