Emarsys Product Release 24

Increase productivity and scale execution across channels with the new February Release updates.

Check Out What’s New in February

Master the art of omnichannel customer engagement while supercharging productivity and personalization with new AI-powered tools, pre-built automation tactics, exciting mobile and digital ads channel updates, plus powerful platform data and UI enhancements.

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Connected: Omnichannel Excellence

Unlock new mobile wallet campaigns with enhancements like pass updates and pass expiry dates. Increase SMS engagement with customizable URLs. Plus, expand your social reach and import additional leads with the new LinkedIn Ads integration, now in pilot.

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Insightful: Marketer Intelligence

Monitor all your customer events in a centralized view to spot trends, track progress and troubleshoot collection issues. Work smarter, not harder, with new generative AI based features (in pilot) to generate engaging subject lines or content based on your product catalog.

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Adaptive: Extensible, Composable Platform

Learn how you can accelerate time to value with new pre-built marketing tactics for executing Utilities industry use cases or engage your brand advocates. New updates to our APIs and data export capabilities also enable you to connect to external business intelligence tools to generate powerful customer insights.

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Trusted: Enterprise-grade & Cloud Scale

Continued investments in our cloud-based platform infrastructure deliver improved performance, speed, scalability, and reliability so you can run marketing operations with confidence. Support for enterprise-wide, global operations also get a boost with the introduction of Polish language for the UI and new content sharing features to facilitate smoother management of assets across accounts.

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