Omnichannel customer engagement platform SAP Emarsys today announces the release of its July 2023 update, bringing a host of new and innovative features and enhancements to further empower marketers.
One of the most significant updates is the integration of Mobile Wallet as a new channel on the Emarsys Customer Engagement platform. This feature empowers marketers to launch personalized campaigns using digital wallet passes.
According to Emarsys research, 50% of consumers say there is “no need to carry a physical wallet” now that they have a mobile wallet, as such this channel is becoming a vital touchpoint for connecting with customers. To address this trend, Emarsys’ new Mobile Wallet feature has the potential to transform in-store customer experiences by bridging the digital and physical worlds.
Other notable enhancements introduced in the Emarsys July 2023 Release include Undo/Redo Action in the VCE Campaign Editor, support for multiple environments in Account Switcher, and enhanced reporting and analytics capabilities including Audience Reporting.
The update also introduces new platform capabilities like local storage-based tracking for more resilient user interaction data on web to generate relevant product and content recommendations and an API to integrate preferred SMS vendors into Emarsys services.
In exciting news for digital marketers, Emarsys has also shared a sneak peek into the future integration of TikTok with its Digital Ads network. This move is set to leverage TikTok’s vast user base for expanded reach and engagement.
Furthermore, the release heralds new integrations and connectors for enhanced efficiency, including integrations for SAP Sales Cloud and SAP Customer Data Solution, and the unveiling of the refreshed Emarsys Partner Connect, the company’s enhanced partner ecosystem.
Commenting on the launch Kelsey Jones, Global Head of Product Marketing at SAP Emarsys said, “At Emarsys, we always innovate to deliver the best omnichannel customer engagement solution for marketers. Partly because it’s our passion, but also because we love our customers. We want to ensure that marketers are fully empowered to deliver the highly personalized omnichannel experiences that their audiences want, while driving the growth and revenue their business demands. The Emarsys July Release is a continuation of that promise to always be innovating — for brands, marketers, and their customers.”
For more information about the latest releases, including videos and resources, as well as links to the user community and product pioneer opportunities, visit the Emarsys Product Release hub.