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Internet Retailing – Coronavirus round-up: how shoppers are changing the way they buy, in updates from SAP Engagement Cloud, Melody, Forter, IRI, Bloomreach and a new Edinburgh farmers’ market

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August 6, 2025

Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation

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About SAP Engagement Cloud

SAP Engagement Cloud is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from SAP integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, SAP Engagement Cloud helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.
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