Vienna, AT – June 21, 2016 – SAP Engagement Cloud, the leading provider of cloud marketing software for B2C companies, today announced the launch of SAP Engagement Cloud CRM Ads. This feature of the SAP Engagement Cloud B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e.g., mobile, Web, email) behavioral data to improve their advertising campaigns. For the first time, marketers can work with an unparalleled level of targeting and hyper-personalization across today’s best-in-class advertising channels in real time.

To create a powerful experience that increases customer acquisition and retention, SAP Engagement Cloud CRM Ads:

  • Goes beyond cookie-based marketing, creating an aligned brand experience across all advertising channels and devices;
  • Optimizes bids on Google search by adjusting the text ads and keywords in the SAP Engagement Cloud B2C Marketing Cloud;
  • Reaches customers on Google search, Gmail, Facebook, YouTube, and Instagram; and
  • Unleashes your CRM database to engage and target contacts and consumers who have not purchased in a long time.

Amir Jacobi, SAP Engagement Cloud Product Manager, highlights the importance of SAP Engagement Cloud CRM Ads, “A brand’s most valuable contacts are right at their fingertips, within their CRM database. We are changing the game for marketers as the old approach of focusing advertising campaigns on anonymous, expensive users is becoming less effective. By adding an unprecedented level of intelligence to both marketing and advertising technology, we created a people-based marketing approach. With SAP Engagement Cloud CRM Ads, we create a more memorable brand experience for customers, while enabling marketers to measure advertising effectiveness and ROI in real time.”

With SAP Engagement Cloud CRM Ads and the SAP Engagement Cloud B2C Marketing Cloud, marketers can develop more sophisticated targeting strategies by creating customer journeys based on real-time, data-driven decisions. Brands that use SAP Engagement Cloud and CRM targeting can ensure consistency across integrated campaigns by leveraging audience automation to create, find, and reach audiences at scale. Ultimately, SAP Engagement Cloud is enabling a deeper and more personalized experience for brands, retailers, and e-commerce sites to further increase customer retention.

For more information on how businesses can utilize the benefits of SAP Engagement Cloud CRM Ads, please go to https://emarsys.com/products/ads/.