Increased momentum in Emarsys R&D helps marketers harness the benefits of artificial intelligence (AI) today

VIENNA, Austria, October 31, 2016 Emarsys, a leading global B2C marketing cloud company, today announced a $22.3M investment from TPG Specialty Lending Europe (TSLE), the European specialty lending investment platform of TSSP. This financing will fuel innovation in artificial intelligence and data science, and accelerate growth at Emarsys as it builds on recent success and seeks new opportunities in existing and new markets, such as the U.S.

Emarsys customers around the world will benefit from innovative, cloud-based marketing technologies resulting from the investment that will allow them to scale truly personalized interactions with billions of consumers.

Today’s announcement brings the total funding received by Emarsys from investors in the last 24 months to $55.3M. The infusion of growth capital will be used to fuel innovation within Emarsys’ already highly regarded research and development (R&D) function, and disrupt the current cloud marketing industry. By increasing momentum in R&D, Emarsys aims to support the significant advances it is making in artificial intelligence and data science.

Impending announcements on artificial intelligence will reinforce Emarsys as the natural choice for B2C marketers who wish to more effectively engage and drive loyalty with existing customers, and attract new ones. The new solution will improve personal interactions, thereby closing the gap between brands and consumers, and enabling marketers to focus on marketing strategy and customer service, instead of execution.

“Emarsys is a standout name in the rapidly changing marketing technology space. Their innovative products have quickly resonated with marketers and we look forward to working with their talented team toward continued success”, said Mike Griffin, partner at TSLE.

Today’s news builds on an exceptional year for Emarsys which saw market momentum in mobile, personalization and omnichannel, and increased adoption of the Emarsys B2C Marketing Cloud. Long-standing customers, such as eBay and Toys ”R” Us continue to build on the success and trust established with Emarsys. An increasing number of the world’s most innovative B2C brands – including Nike, MediaMarkt, Canon, Volvo, Sky, American Express and L’Oréal – have also recently turned to Emarsys to scale truly personal interactions.

“This investment is consistent with our strategy of securing funding from leading investment firms, such as TSLE, to maintain high-growth and increase market share in key geographies and vertical industries,” said Ohad Hecht, CEO at Emarsys. “The resulting innovation in progressive technology, such as AI, will revolutionize the role of marketing professionals and allow them to engage with consumers more effectively, improve loyalty and drive revenue.”

Designed and purpose-built to address the unique challenges facing B2C marketers, the Emarsys platform integrates customer intelligence, personalization, predictive recommendations and omnichannel marketing automation at scale, across all devices and social channels into a single cloud platform. The platform combines machine learning and data science to convert raw consumer behavioral data into a deep understanding of customer identity, creating highly personalized customer experiences and journeys. Marketers using Emarsys are rewarded with significantly longer-lasting and more profitable customer relationships.

About TSLE

TSLE is the European specialty lending investment platform for TSSP, the global credit and special situations platform of TPG. Co-founded in 2009 by Chief Investment Officer Alan Waxman, TSSP has approximately $19 billion in assets under management. TSSP has a long-term oriented, highly flexible capital base that allows it to invest across industries, geographies, capital structures and asset classes.  TSSP’s investments are typically complex to source, analyze and execute.  For more information, please visit