Smarter Engagement Starts Here
Dive into our Personalization and Engagement Hub for insights, strategies, and real-world use cases you need to scale personalized, AI-driven experiences that drive measurable results.
Today’s business leaders need more than campaigns— they need connected engagement that turns real-time data into meaningful customer action. But fragmented data, manual processes, and disconnected tools make personalized engagement hard to deliver. SAP Engagement Cloud changes that. By unlocking enterprise data through SAP Business Data Cloud— and connecting it seamlessly with SAP CDP and Analytics Cloud— teams can turn insight into action across every engagement. It brings customer insights and real-time operational data together, so brands can create more meaningful, connected experiences. This AI-powered solution provides teams with a complete, real-time understanding of the people they serve— what they need, what they love, and how they want to engage. High-value segments become living audiences, activated instantly through real-time AI-guided journeys that feel personal, consistent, and relevant across every touchpoint. Modern data services turn raw signals into trusted engagement data so teams make smarter, faster decisions without the manual lift. Customers expect personalization in every moment. Engagement Cloud enables omnichannel personalization by ensuring every message to each unique individual is timely and contextual, whether through conversational experiences, AI-driven dialogues, or channels like email, SMS, mobile, and web. Teams can use reusable templates, enforce global brand standards, and localize content at scale, ensuring every experience is on-brand. Intelligent automated workflows activate based on real-time business events, such as orders, inventory, service tickets, and loyalty milestones. And because Engagement Cloud is built to work natively with SAP Commerce Cloud, Sales Cloud, Service Cloud, and core SAP systems, every interaction is tied directly to what's happening in the business. All powered by a secure, cloud-native composable architecture built for global scale, compliance, and continuous innovation. This flexibility extends across SAP applications, enabling teams to engage confidently across brands, regions, and business areas. Because with SAP Engagement Cloud, every interaction becomes predictive, every message becomes personalized, every moment becomes measurable. Turn every moment into an opportunity to create connection, build trust, and drive measurable business outcomes. Power unique engagement with SAP Engagement Cloud.
Inside SAP Engagement Cloud: Unified Data, AI, and Omnichannel Automation
See how teams activate customer insights and operational data to orchestrate smarter journeys and deliver personalized, AI-driven experiences across every channel.
As marketers look to adopt AI everywhere, it can feel overwhelming and hard to know where to start. Done right, AI should feel natural and helpful, unlocking results at scale, rather than another added task. With over a decade-long AI heritage, SAP Engagement Cloud infuses AI throughout the platform to help marketers like you inspire creativity and productivity, power more relevant customer experiences, and solve real marketing problems to deliver business outcomes. With smart analytics, discover trends, patterns, and affinities in your customers’ behavior to inform your marketing strategy. Target specific audiences using AI segments based on predicted lifecycle status, spend, channel engagement, and more. Accelerate content and campaign creation with generative AI, from curated product content and offers, to creative subject lines and preheader text. Drive conversion and revenue with personalized product recommendations across email, mobile, and the web. Then, optimize delivery time and channel to increase customer engagement. And do it all at scale with AI-powered tactics aligned to your business outcomes to accelerate time to value. While the applications of AI for marketing are seemingly endless, we prioritize intuitive use cases and actionable insights built on trust. This means that Engagement Cloud AI is embedded purposefully into your marketing workflows, built on a broad, scalable, and secure data foundation, and adheres to the highest ethics and privacy standards. Unlock the full potential of AI to deliver hyper-personalized omnichannel experiences and optimize customer engagement like never before with SAP Engagement Cloud.
SAP Engagement Cloud Q1 2026 Product Release
From AI innovations to new channel capabilities, watch the latest product updates in action and see how they help you turn every customer interaction into a relevant, contextual experience.
Hi everyone! First, thank you to our customers, partners, and teams around the world. Your trust and collaboration are power everything we built. Over the past 26 years, we’ve evolved from email marketing pioneers into a leader in personalized, omnichannel engagement. And today, that journey continues. SAP Emarsys is now SAP Engagement Cloud — more deeply aligned with SAP’s Customer Experience portfolio to deliver connected, enterprise-scale engagement across the customer lifecycle. Our customers will continue to rely on the powerful solution they know and trust — now the Emarsys Edition — with even more innovation and AI ahead. And we’re excited to release the new “Enterprise Edition” of SAP Engagement Cloud, which is purpose-built for SAP customers who need complex, enterprise-wide engagement. Engagement is no longer just a marketing function — it spans commerce, service, sales, operations, and every customer touchpoint. And SAP Engagement Cloud is built to power it all, while preserving those marketer-first strengths that have defined us. Now, let’s hear from our Chief Product Officer, Stefan Wenzel, on what’s new in our latest release. Thank you, Kelsey. Today marks an exciting milestone in our journey as we advance the SAP Engagement Cloud and how we help organizations engage customers at enterprise scale. In our Q1 product release, you’ll see meaningful new innovations in the Emarsys Edition across omnichannel execution, analytics, data operations and of course AI. All powered by conversational messaging, intelligence, smarter, more reliable flexible and real-time product data management. Together, these innovations bring our vision to life: enabling organizations to Power Unique Engagement through personalized, real-time experiences that are connected across every touchpoint. Now let’s walk through what’s new in this quarter. We'll start with the channel and content-related improvements. Our second Conversational Channel, LINE, is now generally available through our partner Sinch, expanding reach in the Asia-Pacific region. You can send tailored text and card messages and trigger real-time interactions in automations to create more dynamic, responsive experiences and drive engagement. responsive experiences and drive engagement. We've made Conversational Messaging for both WhatsApp and LINE generally available, enabling real-time, interactive conversations with your contacts. For example, you can capture preferences, branch journeys based on responses, and follow up instantly with personalized messages, turning conversations into meaningful interactions. We're expanding Brand Center to Web Channel and Mobile In‐app for new customers. This lets you build content blocks, design themes, variables, and style sheets once, and use them across channels, ensuring consistent, on-brand experiences while saving time for your teams. In the longer term, potential additions include: Support for Mobile In‐app multi‐step campaigns. Coverage for Form confirmation pages in Web Channel. Expansion beyond the current two channels. Later, we'll transition existing customers, including asset migration. We're piloting the SAP Engagement Cloud SDK, an industry-first toolkit that unifies integration for Android, iOS, and Web into a single, natively cross-platform solution. It streamlines integration and improves performance, and brings first-party, uniform data collection across all mobile and web touchpoints. This starts with Mobile Push, Web Push and In-app messaging. We're seeking pilot participants with native Android, iOS or Kotlin Multiplatform apps to test with at least two channels. For teams using the Expo framework for React Native, we've launched the Emarsys SDK Expo Plugin pilot, delivering complete Mobile Engage capabilities without complex workarounds. This means faster time to value and a smoother integration experience. Customers using Mobile Engage and the Expo framework are welcome to join the pilot. Let's turn to how AI is helping you engage smarter and measure impact more accurately. We're releasing the predictive Mobile Push engagement template in AI Segmentation. It allows you to target contacts who are likely to engage, become, or remain inactive via the Mobile Push channel. This helps you focus efforts where they'll drive the strongest results. We've enhanced the AI‐assisted Report Builder to support the SMS channel. It uses a new concept of data context to narrow the scope to a dataset, like SMS campaigns, so answers are more relevant and accurate. For example, ask for key metrics from SMS campaigns sent in the last month and get results in seconds. We've added visual logic previews to the AI‐assisted Report Builder, so you can clearly see how your questions are interpreted, ensuring accuracy, transparency and confidence in every report you generate. For example, you can see the conditions and confirm the logic of this question: What are sent, delivered, clicked, unsubscribed, and revenue for last‐month SMS campaigns with click rate above 5 percent and campaign name starting with "UK," ordered by revenue? On the analytics side, Conversational Channel, LINE is fully integrated into Revenue Attribution. It captures send and click data, so you can see the revenue impact and how conversational channels contribute to business outcomes. Event Attribution now includes WhatsApp and LINE, giving you a complete view of how interactions across channels and activities influence conversions. For example, attribute a premium plan subscription across SMS, In‐app, LINE, and WhatsApp to see which campaigns and messages drive the most conversions. To give teams deeper visibility and flexibility, we've expanded data access throughout the solution. The Asset Tagging tool is available in Segmentation, allowing you to organize and surface audiences faster using searchable tags like brand, region, or product type, making everyday workflows simpler and more efficient. The new Engagement Events data view in Open Data exposes all ingested events, making it easy to connect engagement data to your analytics stack for richer reporting and insights. It provides event details, like IDs, timestamps, contact references, and JSON payloads directly for deeper analysis and reporting. We've advanced the Standard Product Catalog API pilot with new features. The API Monitoring tool provides visibility into the health of real-time product data streaming via the API. You can detect, trace, and resolve issues quickly. For example, review failed payloads within a date range and inspect payload details to understand the reason. We've introduced a capability to remove incorrect product records in the Standard Product Catalog API pilot via a public deletion endpoint. Deletions are handled safely and the API Monitoring tool shows the recent count of removed items. Standard Product Data is available in Open Data for pilot customers. This provides queryable access to product identities, attributes, pricing, availability, localization, and a full audit trail for deeper reporting and troubleshooting. For example, track price drops over time or retrieve all details for a specific item. Explore the Standard Product Catalog API by joining our pilot program. Thank you for joining us for our first product updates of the year. We're just getting started and there's even more innovation coming next quarter as we continue powering the future of enterprise engagement.
