Elevating the Art & Science of Marketing In Person
From economic volatility to astonishing advances in AI technology, this year has been marked by change and disruption.
The Power to the Marketer Festival 2023, was presented by Emarsys and Vogue Business, looking at how brands are blending art and science to create masterful customer experiences and achieving results that keep their brands thriving.
Our stellar line-up of speakers from across the fashion, luxury and lifestyle sectors shared tactics and insights on how to connect data to deliver next-level customer experiences, future-proof loyalty in an economic downturn and turn a new generation of young shoppers into fans.
See the Highlights
The Standard, High Line Hotel
The event took place in the heart of downtown New York, this exclusive and lavish venue offered a touch of class for marketing and brand leaders.
Why brand leaders attended New York
The Art of Digital Loyalty
Leaders learnt how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection.
The Science of Loyalty
Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments.
CMO to CMO Networking
Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty.
Vogue Business & Emarsys
Vogue Business will share what’s on the minds of today’s leading marketers this year and beyond – to help marketers to prioritize their strategies and outperform their goals.
Fireside Chat: Lessons From An Omnichannel leader
Brands need to prioritise customer retention — with brand loyalty critical as consumers pull back spend. In this fireside chat, we’ll hear how an industry leader is tackling macroeconomic challenges and creating frictionless consumer experiences in a world of disruptions. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue.
Panel Discussion: How To Future-Proof Loyalty In An Economic Downturn
With the strain of surging inflation, high interest rates and a looming recession, consumers are shifting their spending habits and reprioritising. What are the essential tools that brands need to continue investing in to retain consistency and high-quality campaigns? How can marketers overcome resource constraints and thrive in a time of scarcity? In this discussion, we’ll hear from brands of different scales about how they’ve dealt with shrinking resources, built smarter tech stacks and used data to innovate and stay relevant.
Panel Discussion: Why Data Is The New Competitive Advantage
Data is the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels. In this panel session, brand leaders will discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity.
Keynote: How Gen Z Is Reinventing Retail
As Gen Z ages into a core consumer demographic, marketers are scrambling to determine how best to serve a new generation of consumers with distinct values, commercial preferences and digital habits. In this conversation, a leading brand will unpack how it is engaging younger consumers with new sources of inspiration and stand-out customer experiences, while building a business that’s fit for the future.