NEW YORK

Vogue Business will share what’s on the minds of today’s leading marketers this year and beyond – to help marketers to prioritize their strategies and outperform their goals.

Brands need to prioritise customer retention — with brand loyalty critical as consumers pull back spend. In this fireside chat, we’ll hear how an industry leader is tackling macroeconomic challenges and creating frictionless consumer experiences in a world of disruptions. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue.

With the strain of surging inflation, high interest rates and a looming recession, consumers are shifting their spending habits and reprioritising. What are the essential tools that brands need to continue investing in to retain consistency and high-quality campaigns? How can marketers overcome resource constraints and thrive in a time of scarcity? In this discussion, we’ll hear from brands of different scales about how they’ve dealt with shrinking resources, built smarter tech stacks and used data to innovate and stay relevant.

Data is the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels. In this panel session, brand leaders will discuss the tools, skills and culture needed to be insights driven, the opportunities and threats of generative AI and how to blend data with creativity.

As Gen Z ages into a core consumer demographic, marketers are scrambling to determine how best to serve a new generation of consumers with distinct values, commercial preferences and digital habits. In this conversation, a leading brand will unpack how it is engaging younger consumers with new sources of inspiration and stand-out customer experiences, while building a business that’s fit for the future.