Personalization Masterclass April

What does sophisticated personalization look like in the real world? And what impact can it have on customer experience? To kick off the Personalization Masterclass, Mo Awada, Chief Services Officer, takes us on a journey through the eyes of a modern consumer – showing how standout brand moments unfold across buying journeys.

Stefan Wenzel, Chief Product Officer, then explores the SAP Emarsys product strategy and roadmap empowering marketers to unleash these personalized omnichannel engagements at scale using real-time data, AI, and cutting-edge innovations.

Tune in to hear Mo and Stefan discuss:

• How to enhance customer experiences, whether you are selling direct to consumer or engaging through indirect channel sales
• How brands are using AI-powered insights to turn everyday moments into powerful engagement opportunities
• Fresh ideas for personalization and use cases you can apply to your own business

As a brand rooted in craftsmanship and luxury, Molton Brown has reimagined customer engagement, blending personalization, seamless shopping experiences, and intelligent marketing to meet the evolving expectations of today’s consumers.  In this session, Senior Manager for Business Transformation, Cosmetics at Kao Brands, Naresh Krishnamurthy, will share how the brand has put marketing into motion with SAP Customer Experience solutions.

Join this session to learn:

• How Molton Brown balances heritage with faster and enhanced experiences
• The role of AI and connected data in enabling the brand to scale
• Molton Brown’s approach to building a connected tech stack

‘Johnny B Goode’, ‘Layla’ and ‘Wonderwall’ have the same thing in common – they, like countless other classics, were all written on a Gibson guitar. And yet, as the business evolved, it’s come up against a pivotal challenge: how to scale direct-to-consumer (DTC) while preserving the harmony with its trusted partner sellers.

In this session, Gibson’s Senior CRM Manager, Jonathan Martz will share how they:

• Built a DTC strategy that allowed the brand to connect directly with fans
• Transformed customer relationships through persona-driven automation and omnichannel personalization
• Seamlessly bridged in-store experiences at the iconic Gibson Garage with online engagement

Great marketing, like a great cocktail, is all about the right mix. In this session, Michael Mendoza from Pernod Ricard and Marie Candylaftis, from Meta will break down how creativity and strategic execution come together to help brands stand out in a highly competitive, challenging market.

Join the session to hear them discuss:

• The essential ingredients for standing out in a competitive market
• How Meta’s platforms help brands bring creative ideas to life at scale
• Behind-the-scenes insights from two Pernod Ricard x Meta campaigns

As retail media grows in influence, traditional advertising, shopper marketing and digital-first strategies are converging. Brands must determine how they can balance short term sales objectives with long term brand-building and customer loyalty. In this exclusive panel discussion, the hosts of The CPG Guys and The FMCG Guys – the most influential consumer goods podcasts on both sides of the Atlantic – moderate a conversation with senior leaders from top consumer product brands.

Tune in to learn:

• How brands use first-party data to transform insights into personalized, performance-driven engagement
• Omnichannel growth strategies that drive long-term value and customer loyalty
• How brands can stay competitive in retailer-driven ecosystems

Behind every great marketing transformation is a team that makes it happen. In this session, we’ll share real-world success stories from Puma, Pizza Hut, and AO, revealing how these brands achieved ambitious personalization and customer engagement transformation goals.

Mark Johnson, our Director Services Consultancy will be joined by Ellie Quacquarelli, our Strategic Consultancy Team Lead to explore how brands can unlock the full potential of omnichannel engagement.

Mark and Ellie will discuss:

• Common challenges they see brands face on a day-to-day basis
• Real-world success stories from leading brands like Puma, Pizza Hut, and AO
• Practical insights to drive personalization, engagement, and revenue

After having spent the day hearing from global digital leaders about how they’re redefining customer engagement, in this session we’ll put it into practice. Brian Mckenna from DMi Partners will show you how to take the strategies and tactics shared throughout the Personalization Masterclass and turn them into real results using the SAP Emarsys platform. As an award-winning implementation partner, DMi Partners specializes in helping brands move from vision to execution. Expect practical takeaways, real-world examples, and expert guidance to help you take the next step with confidence.

Key takeaways:

• How to translate Masterclass insights into an actionable direct to consumer marketing strategy
• Why working with an expert partner can streamline execution and maximize impact
• Best practices from the day – what to prioritize and where to start
• How DMi Partners + SAP Emarsys help brands turn engagement strategies into revenue