June 13TH | 2:00PM

VOGUE logo

Elevating the Art & Science of Marketing In Person

The Power to the Marketer Festival showcases the work of marketers who drive customer loyalty and business outcomes by balancing the Art and Science of marketing in the omnichannel campaigns they execute. 
Join us in Munich to discover omnichannel marketing strategies, hear success stories, get tactical takeaways, meet like-minded marketers and industry thought-leaders.

Ema Pttm Festival 23 Location

Experience Famtain Munich

Located in the heart of Munich, this exclusive and lavish venue offers a touch of class as you rub shoulders with marketing and brand leaders

Three more reasons to attend Munich

Icn Learn

Learn about the Art of Digital Loyalty

You’ll hear first hand how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection.

Icn Trueloyalty

Get the Science of Loyalty Right

You’ll discover next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments.

Icn Welcome

Socialise in an Exclusive Location

You’ll connect with like-minded senior marketers in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty.

Ema Pttm Festival 23 Cta Banner

Omnichannel Masterclass

Watch On-Demand!

In-Person Agenda

13 June 2023

We’re looking forward to welcoming you to Munich, a city that blends innovative tech with time-honoured tradition! Plan your visit in advance so you don’t miss out on the opportunity to fine-tune your marketing using tried and tested strategies from global brands.

14:00 – 14:30
Guest arrival and refreshments
14.30 – 14.35
Opening remarks
14.35 – 15.00
Fireside Chat: From Pure Play to Omnichannel Challenger
15.00 – 15.35
Panel Discussion: Investing To Win In A Cut-Back Economy
15.35 – 16.00
Coffee break
16.00 – 16.35
Panel Discussion: How to Make Data Your Secret Weapon
16.35 – 17.00
Keynote:  Lingering and Longing: The New Language of Loyalty
17.00 – 17.05
Closing remarks
17.05 – 19.00
Cocktail reception

Who’s Speaking

14:30 – 14:35

Vogue Business & Emarsys

Vogue Business will share what’s on the minds of today’s leading marketers this year and beyond – to help marketers to prioritize their strategies and outperform their goals.

Philip Nowak
Philip Nowak Managing Director & SVP Revenue MEE

Fireside Chat: From Pure Play to Omnichannel Challenger

In under a decade, the digital revolution has transformed the way we shop and the beauty industry has been one of the biggest beneficiaries of this. In this intimate fireside chat format, we’ll hear from our industry guest about how they’ve grown the business from a modest footprint to a thriving omnichannel leader; how they’ve overcome both global and local challenges; and which tools and partners helped them along the way. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue.

Daniel Lang
Daniel Lang Head of Marketing & Development

Panel Discussion: Investing To Win In A Cut-Back Economy

In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. So what are the essential tools that brands need to continue investing in and how can marketers overcome resource constraints to thrive in a time of scarcity? In this discussion, we’ll find out from brands of different scales how they’ve dealt with shrinking resources, built smart tech stacks and used data to innovate in times of uncertainty.

Benjamin Messner
Benjamin Messner Director of E-Commerce
Kerstin Weng
Kerstin Weng Head of Editorial Content

Panel Discussion: How to Make Data Your Secret Weapon

Third-party cookies are out, zero-party data is in. Now, marketers need new ways of reaching and retargeting audiences. In this provocative conversation, we’ll explore the data pain points facing marketers, how to navigate data privacy pitfalls and which new tools help to create personalised experiences that drive loyalty and revenue, without compromising on trust and security.

Alim Adam Nait
Alim Adam Nait Worldwide Digital Engagement Manager
Lennart Müller-Teut
Lennart Müller-Teut Chief Marketing Officer

Keynote: Lingering and Longing: The New Language of Loyalty

The web 3.0 world has burst onto the scene against a backdrop of economic shortages, political upheaval and cultural revolution. This has created a tension between demand for novelty and exclusivity and increasing price sensitivity. In this conversation, we’ll find out from a leading brand what challenges they’ve identified when it comes to customer loyalty. Our guest speaker will discuss their ventures into the experience economy, the evolution of their loyalty programmes, the impact on long-term revenue and how they measure success when introducing new brand features.

Jenny Treiber-Ruckenbrod
Jenny Treiber-Ruckenbrod Marketing Director

Closing Remarks: Vogue Business & Emarsys

Ema Pttm Festival 23 Cta Banner

Omnichannel Masterclass

Watch On-Demand!