MUNICH

Vogue Business will share what’s on the minds of today’s leading marketers this year and beyond – to help marketers to prioritize their strategies and outperform their goals.

In under a decade, the digital revolution has transformed the way we shop and the beauty industry has been one of the biggest beneficiaries of this. In this intimate fireside chat format, we’ll hear from our industry guest about how they’ve grown the business from a modest footprint to a thriving omnichannel leader; how they’ve overcome both global and local challenges; and which tools and partners helped them along the way. An unmissable opportunity to learn about the direct impact of omnichannel marketing on brand performance, awareness, reach and revenue.

In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. So what are the essential tools that brands need to continue investing in and how can marketers overcome resource constraints to thrive in a time of scarcity? In this discussion, we’ll find out from brands of different scales how they’ve dealt with shrinking resources, built smart tech stacks and used data to innovate in times of uncertainty.

Third-party cookies are out, zero-party data is in. Now, marketers need new ways of reaching and retargeting audiences. In this provocative conversation, we’ll explore the data pain points facing marketers, how to navigate data privacy pitfalls and which new tools help to create personalised experiences that drive loyalty and revenue, without compromising on trust and security.

The web 3.0 world has burst onto the scene against a backdrop of economic shortages, political upheaval and cultural revolution. This has created a tension between demand for novelty and exclusivity and increasing price sensitivity. In this conversation, we’ll find out from a leading brand what challenges they’ve identified when it comes to customer loyalty. Our guest speaker will discuss their ventures into the experience economy, the evolution of their loyalty programmes, the impact on long-term revenue and how they measure success when introducing new brand features.