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Elevating the Art & Science of Marketing In Person

The Power to the Marketer Festival 2023, presented by Emarsys, discovered how brands are blending art and science to create masterful customer experiences and achieve results that keep their brands thriving. 

Our superb line-up of speakers from across the fashion, lifestyle, beauty and travel sectors shared tactics and insights on how to connect data to deliver next-level customer experiences, future-proof loyalty in an economic downturn and turn the new generation of young shoppers into fans.

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Metropolis Events

The event was hosted on the top level of Southgate Melbourne, an exclusive and lavish venue for marketing and brand leaders to rub shoulders.

Why brand leaders attended Melbourne

Icn Learn

The Art of Digital Loyalty

Leaders learnt first hand how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection.

Icn Trueloyalty

The Science of Loyalty

Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments.

Icn Welcome

CMO to CMO Networking

Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty.

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Omnichannel Masterclass

Watch On-Demand!

Sessions Highlights

Welcome Keynote: Power To The Marketer

Joanna Milliken, Global CEO of Emarsys, will share what’s on the minds of today’s leading marketers this year and beyond – to help marketers prioritise their strategies and outperform their goals.

Joanna Miliken Emarsys
Joanna Milliken CEO

Brand Success Story: A Fireside Chat

Introducing City Beach, an Australian brand that’s making a notable impact and achieving success in a volatile retail world.

Kristyn Wallace Emarsys
Kristyn Wallace RVP of Revenue, APJ
Mike Cheng
Mike Cheng Head of Digital
James Neill Ctybeach
James Neill Customer Lifecycle Manager

Panel Discussion: The Leaders Perspective – Strategies To Stay Relevant And Resilient

Over the past few years, top brand leaders have learned significant lessons about how to survive and ultimately thrive under rising cost pressures, supply chain constraints, and changing consumer behaviour. In this fireside chat led by Thomas Harris, we’ll hear how industry leaders have stayed relevant and resilient and the strategies they have applied to succeed and thrive.

Thomas Harris Emarsys
Thomas Harris Chief Revenue Officer
Pancho Puma
Pancho Gutstein General Manager
Liana Lorenzato
Liana Lorenzato CMO
Dan Ferguson
Dan Ferguson CMO
Angela Ward Rodd And Gunn
Angela Ward Executive General Manager eCommerce & Digital

Panel Discussion: Tech-Bloat To Tech-Optimisation, Investing To Win In A Cut-Back Economy

In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. What are the essential tools that brands need to continue investing in, and how can marketers overcome resource constraints to thrive in a time of scarcity? In this discussion, we’ll find out from brands of different scales how they’ve dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty.

Will Wilson Emarsys
Will Wilson RVP Sales, APJ
Sophia Lawson Vrtp
Sophie Lawson Digital Marketing Manager
Dr Brett Coker The University Of Melbourne
Dr Brent Coker Academic, Digital Marketing
Lester Martinez Blooms The Chemist
Lester Martinez Head of Performance Marketing

Keynote: The Social Science Of Data – Rethinking Marketing

As generations enter new stages of the life-cycle, they bring along a predictable set of core values. Marketing messages must be adjusted accordingly. Maybe your core audience is shrinking away, and you must market to a new cohort. Simon Kuestenmarcher explains the type of marketing messages that resonate with the different groups in a light-hearted but data-driven way.

Simon Kuestenmacher The Demographics Group
Simon Kuestenmarcher Co-Founder & Director

Panel Discussion: Why Data Is Still Your Biggest Competitive Advantage

Data is still the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels. In this panel session, brand leaders will discuss the tools, skills, and culture needed to be insights driven; the opportunities and threats of generative AI; and how to blend data with creativity.

Mal Chia Ecom Nation
Mal Chia Managing Director
Lauren Graham
Lauren Graham Head of Commercial Marketing
Edward Roberto
Edward Roberto Head of Digital
Michelle Wu
Michelle Wu Head of Digital Marketing & CRM

Brand Success Story: A Fireside Chat

General Manager of APAC, Daniel Hagos, will introduce Ryderwear – a successful Australian brand making a significant mark and their success in an uncertain market.

Daniel Hagos Emarsys
Daniel Hagos General Manager & SVP of Revenue APAC
Justin Bauschjpg
Justin Bausch CRM Manager

Exclusive Keynote: Live Add To Cart Podcast

Emarsys is pleased to bring to you a live experience of Australia’s leading ecommerce podcast, Add to Cart, as they go inside the minds of the smartest people in ecommerce to help you level up and grow your business. This session will be led by Nathan Bush,  Director at eCommerce talent agency, eSuite.

Nathan Bush E Suite
Nathan Bush Co-Founder & Podcast Host
Darren Gunton Total Tools
Darren Gunton GM of Marketing

Sponsored by

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Omnichannel Masterclass

Watch On-Demand!