Elevating the Art & Science of Marketing In Person
The Power to the Marketer Festival 2023, presented by Emarsys, discovered how brands are blending art and science to create masterful customer experiences and achieve results that keep their brands thriving.
Our superb line-up of speakers from across the fashion, lifestyle, beauty and travel sectors shared tactics and insights on how to connect data to deliver next-level customer experiences, future-proof loyalty in an economic downturn and turn the new generation of young shoppers into fans.
The event was hosted on the top level of Southgate Melbourne, an exclusive and lavish venue for marketing and brand leaders to rub shoulders.
Why brand leaders attended Melbourne
The Art of Digital Loyalty
Leaders learnt first hand how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection.
The Science of Loyalty
Marketing experts discovered next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments.
CMO to CMO Networking
Like-minded senior marketers connected in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty.
Welcome Keynote: Power To The Marketer
Joanna Milliken, Global CEO of Emarsys, will share what’s on the minds of today’s leading marketers this year and beyond – to help marketers prioritise their strategies and outperform their goals.
Brand Success Story: A Fireside Chat
Introducing City Beach, an Australian brand that’s making a notable impact and achieving success in a volatile retail world.
Panel Discussion: The Leaders Perspective – Strategies To Stay Relevant And Resilient
Over the past few years, top brand leaders have learned significant lessons about how to survive and ultimately thrive under rising cost pressures, supply chain constraints, and changing consumer behaviour. In this fireside chat led by Thomas Harris, we’ll hear how industry leaders have stayed relevant and resilient and the strategies they have applied to succeed and thrive.
Panel Discussion: Tech-Bloat To Tech-Optimisation, Investing To Win In A Cut-Back Economy
In a volatile economic landscape, businesses are being challenged to create cost savings and resource efficiencies to ensure resilience. What are the essential tools that brands need to continue investing in, and how can marketers overcome resource constraints to thrive in a time of scarcity? In this discussion, we’ll find out from brands of different scales how they’ve dealt with shrinking resources, built smart tech stacks, and used data to innovate in times of uncertainty.
Keynote: The Social Science Of Data – Rethinking Marketing
As generations enter new stages of the life-cycle, they bring along a predictable set of core values. Marketing messages must be adjusted accordingly. Maybe your core audience is shrinking away, and you must market to a new cohort. Simon Kuestenmarcher explains the type of marketing messages that resonate with the different groups in a light-hearted but data-driven way.
Panel Discussion: Why Data Is Still Your Biggest Competitive Advantage
Data is still the most valuable asset brands have. With the death of third-party cookies, brands must shift toward a customer-first data mindset to drive personalised experiences across all channels. In this panel session, brand leaders will discuss the tools, skills, and culture needed to be insights driven; the opportunities and threats of generative AI; and how to blend data with creativity.
Brand Success Story: A Fireside Chat
General Manager of APAC, Daniel Hagos, will introduce Ryderwear – a successful Australian brand making a significant mark and their success in an uncertain market.
Exclusive Keynote: Live Add To Cart Podcast
Emarsys is pleased to bring to you a live experience of Australia’s leading ecommerce podcast, Add to Cart, as they go inside the minds of the smartest people in ecommerce to help you level up and grow your business. This session will be led by Nathan Bush, Director at eCommerce talent agency, eSuite.