Elevating the Art & Science of Marketing In Person
How can retailers navigate economic headwinds, shifting consumer behaviours and rapid advances in technology to stay relevant and profitable?
The Power to the Marketer Festival 2023, presented by Emarsys and Vogue Business, will showcase the work of top brands that are blending art and science to deliver hyper-relevant, personalised experiences and winning customers in a volatile market.
Featuring a superb line-up of speakers from across the fashion, luxury and lifestyle sectors, we’ll explore the impact of generative AI on marketing, the new language of loyalty and how to turn the next generation of shoppers into fans.
Experience 180 The Strand
Set in the heart of London, this exclusive venue offers a touch of class as you rub shoulders with marketing and brand leaders
Three more reasons to attend London
Learn about the Art of Digital Loyalty
You’ll hear first hand how marketers at top brands succeed in the real world by building meaningful relationships with customers through content, channels, creativity & connection.
Get the Science of Loyalty Right
You’ll discover next-level tactics to help unlock data insights that allow you to understand your customers as individuals and connect with them at impactful moments.
Socialise in an Exclusive Location
You’ll connect with like-minded senior marketers in the heart of the city at an exclusive venue with access to industry experts well-versed in the Art & Science of driving customer loyalty.
11 October 2023
Join us in London on for an inspirational day of provocative panel discussions, case studies, unmissable keynote sessions and valuable networking that will equip you with the tools to elevate the art and science of marketing in your business.
Vogue Business & Emarsys
Vogue Business will share what’s on the minds of today’s leading marketers this year and beyond – to help marketers to prioritize their strategies and outperform their goals.
Fireside Chat: The Loyalty Leader: Strategies To Stay Relevant And Resilient
Over the past few years, significant lessons have been learned about how to survive and ultimately thrive under rising cost pressures, supply chain constraints and changing consumer behaviour. In this fireside chat, we’ll hear how an industry leader has created a seamless omnichannel shopping experience, with mobile playing a starring role, to propel growth, improve profitability and stay relevant.
Panel Discussion: Innovating In Times Of Uncertainty
Against a backdrop of rising interest rates and inflationary pressures, consumers are prioritising price and convenience over brand loyalty. Businesses are being challenged to cut costs while finding creative new ways to attract and retain customers. In this discussion, we’ll look at how retailers are dealing with shrinking resources, building smarter tech, staying innovative and winning in a cut-back economy.
Panel Discussion: How Data Will Shape The Future Of Marketing
While brands now hold a vast wealth of data about customers, not everyone is using it effectively. Challenges like data protection still exist. Meanwhile, opportunities to improve customer connections and experiences using data are expanding faster than marketers can manage. In this conversation, we’ll explore how brand leaders are making data-driven decisions to drive loyalty and revenue, how they measure success and the impact of generative AI on the future of marketing.
Keynote: The Evolution Of Loyalty: Preparing For The Next Generation Of Shoppers
With a billion millennials, Gen Z and Gen Alpha consumers entering the market over the next decade, retailers must reinvent their commerce models to capture a new generation of shoppers. In this conversation, a leading brand reveals how it has evolved its content and omnichannel strategies to stay ahead of the pack, the opportunities for growth and how to build a customer-obsessed culture.
Closing Remarks: Vogue Business & Emarsys
Apply for a place
Live in London
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