LONDON

Vogue Business will share what’s on the minds of today’s leading marketers this year and beyond – to help marketers to prioritize their strategies and outperform their goals.

Over the past few years, significant lessons have been learned about how to survive and ultimately thrive under rising cost pressures, supply chain constraints and changing consumer behaviour. In this fireside chat, we’ll hear how an industry leader has created a seamless omnichannel shopping experience, with mobile playing a starring role, to propel growth, improve profitability and stay relevant.

Against a backdrop of rising interest rates and inflationary pressures, consumers are prioritising price and convenience over brand loyalty. Businesses are being challenged to cut costs while finding creative new ways to attract and retain customers. In this discussion, we’ll look at how retailers are dealing with shrinking resources, building smarter tech, staying innovative and winning in a cut-back economy.

While brands now hold a vast wealth of data about customers, not everyone is using it effectively. Challenges like data protection still exist. Meanwhile, opportunities to improve customer connections and experiences using data are expanding faster than marketers can manage. In this conversation, we’ll explore how brand leaders are making data-driven decisions to drive loyalty and revenue, how they measure success and the impact of generative AI on the future of marketing.

With a billion millennials, Gen Z and Gen Alpha consumers entering the market over the next decade, retailers must reinvent their commerce models to capture a new generation of shoppers. In this conversation, a leading brand reveals how it has evolved its content and omnichannel strategies to stay ahead of the pack, the opportunities for growth and how to build a customer-obsessed culture.