SAP Customer Data Cloud
Identify, convert, and retain the right customers at scale with identity, login, consent, and registration management
About SAP Customer Data Cloud
SAP Customer Data Cloud offers a full suite of identity management solutions that includes Customer Identity and Access Management for end-users and for B2B interactions; and privacy data governance with Enterprise Consent and Preference Management.
Categories
Data Enrichment
Location
Dietmar-Hopp-Allee 16 69190 Walldorf, Germany
SAP Customer Data Cloud and SAP Emarsys
Together, SAP Customer Data Cloud and SAP Emarsys help marketers to deliver seamless customer engagement while respecting data privacy by acquiring and orchestrating personal data more ethically, respectfully, and consistently.
Key Integration Capabilities
Build customer trust
Create a unified digital customer profile while capturing all consent and preference data with ease that marketers can use to deliver personalized engagements.
Respect for data privacy
Combine customers’ identity and purpose data to truly understand and respect how they want to engage.
Activate permission-based profile data
Orchestrate personal data more consistently based on data privacy permissions and activate permission-based profile data shared directly by customers.
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