Mercaux
In-Store Clienteling & CX Platform empowering retailers to deliver exceptional shopping experiences, both in-store & remotely
About Mercaux
An In-Store Unified Commerce Platform, consisting of a single app for Store Associates offering assisted selling, endless aisle, clienteling & appointments, through to in-store interest capture, remote selling, mPOS, fulfilment & returns. Self-service customer solutions include progressive web apps, digital fitting rooms, self-checkout kiosks, and appointments.
Categories
POS
Location
Mercaux is headquartered in London, with an additional office in Barcelona.
Mercaux and SAP Engagement Cloud
Mercaux acts as an in-store extension to SAP Engagement Cloud, utilising their 360° customer profiles to provide a hyper-personalised in-store experience. It also sends valuable in-store customer behaviour data back to SAP Engagement Cloud, enabling more relevant and timely outreach. Additionally, store associates become part of the orchestrated communications, by now being able to auto-create tasks for them to outreach to customers via WhatsApp, SMS, or email from store.
Key Integration Capabilities
Task Store Associates to Outreach
Improve the performance of customer engagement campaigns in Emarsys by leveraging store associates to add a human touch. Automatically create tasks for associates to reach out to customers via WhatsApp, email, or SMS, enhancing engagement and conversion rates from existing campaigns.
Access Customer 360° In-Store
Mercaux leverages Emarsys to enrich its Clienteling solution, providing store associates with a more holistic view of previous engagement, unique insights and personal recommendations available from Emarsys. This enables store associates to deliver a hyper-personalised in-store experience.
Capture In-Store Customer Behaviours
Valuable in-store customer behaviours, such as product requests, personal preferences, appointment notes, and wishlisted items, are captured using Mercaux. This data is then fed back into Emarsys to enrich customers’ 360° profiles, enabling personalised outreach based on omnichannel engagement.
Mobile Wallet Customer Identification
Identify customers in-store by scanning their Emarsys’ Mobile Wallet Loyalty Pass using the Mercaux app to instantly access the customers’ complete 360° profile through their Clienteling solution.
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