Agenda
At NRF 2026

Black Friday and Cyber Monday remain the ultimate stress test for retailers – and a powerful catalyst for innovation. Discover how leading retail brands are transforming these high-stakes moments into new opportunities for growth and loyalty.

In this session, SAP and retail leaders share how they’ve embraced AI-driven insights and intelligent automation to anticipate demand, streamline operations, and ensure seamless customer experiences during the busiest shopping days of the year. Learn how proactive readiness and real-time collaboration helped them not only stay resilient under pressure, but also unlock new paths to efficiency, agility, and revenue growth.

iFood is innovating its business by merging startup audacity with big tech power to enhance governance, finance, and processes, turning them into competitive advantages. The company uses AI agents to boost efficiency and productivity while ensuring security and transparency. This strategy has guided iFood through major changes, including the Brazilian Tax Reform.

When Bara departed from its parent company, it needed rapid scale with disciplined margins. In eight months, Bara deployed a new operating model and went live with new stores, unlocking immediate expansion and competitive advantage through SAP Business Suite. Join to learn strategic levers that accelerated growth and protected margins.

Essity transformed its B2B ordering platform into a modern, retail-grade customer experience (CX) using the SAP Commerce Cloud solution. Discover how a flexible, shared framework supported both headful and headless implementations, scaling CX across multiple brands and business models.

Leading retailer Intertop needed to move beyond blanket discounts. Hear how it integrated Competera’s contextual AI platform with SAP software to optimize markdowns for over five million SKUs. Follow the journey from manual pricing to intelligent, elasticity-based recommendations resulting in profit margin improvements and significant inventory clearance efficiency.

YDISTRI is an AI-driven SaaS platform optimizing retail inventory through smart reallocation. It identifies SKU-level imbalances — where items sell out in one store and stagnate in another — and reallocates stock to match demand. Since 2019, retailers worldwide have used YDISTRI to cut deadstock and boost margins.

Marc O’Polo is building the scalable fashion platform of the future — harmonizing processes, connecting systems, and unlocking data to fuel global growth. Discover how a modern, sustainable brand is transforming itself to reach its ambition to become the leading modern casual and sustainable premium lifestyle brand.

King Arthur Baking Company unified customer service and wholesale operations with OMS+ for SAP, cutting training time by 25% and streamlining reship and refund workflows. See how a 200-year-old brand modernized order management, improved visibility, and empowered teams to deliver faster, more personalized customer experiences.

Want to learn more about SAP Business AI? Hear how Campari’s IT team smoothly integrated SAP S/4HANA with the SAP Document AI solution and other services on SAP Business Technology Platform (SAP BTP) to streamline sales order creation across multiple systems in the U.S. market. Discover how Campari is now extending this solution across the global market.

As Life is Good Company transitions to SAP Cloud ERP Private, the brand is aligning its technology with its growth ambitions. Driven by expanding U.S. production and multichannel complexity, Life is Good is building a modern cloud foundation to streamline operations, fuel innovation, and scale with purpose.

Retail success is being reshaped by disruption and rising expectations. To win, retailers must anticipate customer needs and deliver seamlessly across every channel. With AI-driven insights and data-rich retail solutions, global retailers are powering connected operations that protect margins, boost agility, and build loyalty. In this session, discover how leaders are reimagining merchandising, planning, fulfillment, and customer experiences — transforming every customer moment into an opportunity for lasting growth and stronger connection.

Business-led digital transformation isn’t just an upgrade. Gardner White is building a modern platform that delivers real-time insight, faster launches, and experiences that scale. Find out how it’s achieving this with SAP S/4HANA Cloud Public Edition, SAP Integrated Business Planning, SAP Analytics Cloud, and SAP Customer Checkout, cloud edition.

Riddell Sports Group is dedicated to the football community, leading innovations in helmet technology and protective equipment to enhance on-field performance. Hear about Riddell’s transformation to create one team, one platform, and limitless play with a vision to deliver innovation, operational excellence, and a winning performance on and off the field.

Discover how Prada Group is reshaping finance, retail, and logistics on its RISE with SAP journey through a complex transformation with SAP S/4HANA Cloud Private Edition in partnership with SAP and Accenture. Embracing standardization, innovation, and an accelerated delivery model, Prada improved operational excellence and laid a future-ready digital foundation.

Leroy Merlin Brazil will share how the company is driving a global transformation focused on people, system standardization, supply chain modernization, and process optimization. By using SAP technology, it is paving the way for increased ROI, enhanced security, artificial intelligence integration, and higher customer satisfaction.

German fashion chain Ernsting’s Family introduced an omnichannel pricing solution to maintain consistent prices across customer touch points and manage promotions in real time for more than 1,900 stores in Europe and its web shop. And this pricing concept has also been awarded with the European Retail Technology (RETA) award.

Discover how Cole Haan leverages SAP Business AI to enhance its SAP S/4HANA software journey. Learn from its implementation of Joule Base capabilities and custom Joule assistants in finance and logistics, driving user engagement. You’ll also learn how the Applexus AI jump-start package accelerates SAP Business AI adoption from planning to quick, measurable wins.

Molton Brown is transforming the luxury retail experience by connecting digital and boutique channels with SAP software and OneView Commerce. Discover how a cloud-native, unified point of sale — integrated with loyalty and customer data — enables smooth service, personalization, and true omnichannel transformation while maximizing business and AI insights.

At ALDO, creating a world of love, confidence, and belonging is reflected in every customer interaction and team experience. Discover how ALDO, in partnership with Legion WFM and SAP SuccessFactors solutions, enhanced employee engagement, improved data accuracy, and gave managers more time to focus on what matters most: inspiring teams and delighting customers.