The Global Consumer Products Engagement Report | US Edition

Consumer products (CP) brands are operating in a high‑pressure environment: costs are up, supply chains are stretched, and loyalty seems harder than ever to sustain. Their customers want real connections with brands, they expect more in exchange for their loyalty. Brands truly are entering The Engagement Era.

We teamed up with Deloitte to survey 2,000 general consumer respondents across the US as well as 150 senior marketers at US enterprise-level businesses. Our extensive research showcases how both consumers and brands are adapting to shifting paradigms and embracing engagement channels beyond traditional marketing and retail media.