Customer Loyalty Index 2025, Global Edition
10,000+ consumers just revealed something your competitors don’t want you to know
About the ebook
Could your most loyal customers be one TikTok trend away from switching brands? In our fifth annual Customer Loyalty Index, we surveyed 10,000+ consumers across 5 countries. Our research indicates that a new type of loyalty is disrupting the market. It’s viral-driven, emotionally charged, and affecting a growing number of consumers. Meet Trend Loyalty.
Combined with the fact that 64% of shoppers now ignore brand names entirely when making purchases, the message is clear: traditional loyalty tactics no longer work. This report breaks down the six types of customer loyalty, explains why True Loyalty is declining, and provides generation-specific strategies to build lasting relationships in the Engagement Era.
What’s Inside
The 6 types of Customer Loyalty: Understand the six loyalty types, including Trend Loyalty, the short-lived but powerful force reshaping consumer behavior.
Loyalty trends by channel and industry: Learn how consumers want to be contacted, why they use brand apps, and which industries are winning (and losing) the loyalty battle.
Ready-to-use action steps: Each section includes practical “Loyalty Lever” callouts to help you turn insights into immediate action.
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