Customer Loyalty Index 2021
About This Report
This report is a part of our ongoing Customer Loyalty series — a collection of loyalty-focused research, resources, and insights created to help your marketing team engage more customers, create longer lasting relationships, and make more revenue for your business.
What’s Inside
- How loyalty is defined in this new era of digital-first retail and always-on commerce
- The biggest factors that will inspire brand loyalty in 2021, according to the latest consumer research
- Actionable data on what motivates customers to remain loyal to their favorite brands
- An industry-by-industry breakdown of loyalty drivers, based on customer survey responses
- The five types of customer loyalty, including what makes each one unique, and which one leads to the best business outcomes
