Customer Loyalty Index 2021

About This Report

This report is a part of our ongoing Customer Loyalty series — a collection of loyalty-focused research, resources, and insights created to help your marketing team engage more customers, create longer lasting relationships, and make more revenue for your business.


What’s Inside


  • How loyalty is defined in this new era of digital-first retail and always-on commerce
  • The biggest factors that will inspire brand loyalty in 2021, according to the latest consumer research
  • Actionable data on what motivates customers to remain loyal to their favorite brands
  • An industry-by-industry breakdown of loyalty drivers, based on customer survey responses
  • The five types of customer loyalty, including what makes each one unique, and which one leads to the best business outcomes

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