8 Costly Retail Marketing Blind Spots (& How to Fix Them, Fast)

About the ebook

As a retail marketer, you know how challenging it can be to meet customer expectations. You optimize campaigns. You act on data. And yet, customers still disengage. Loyalty still erodes. Revenue still leaks in places that are hard to pinpoint. 

This eBook reveals where that disconnect really lives. 

Based on new consumer and marketer data, you’ll discover what brands believe they’re delivering and what customers actually experience. Learn how to close those gaps quickly using practical, proven strategies.  

What's Inside

• The real reason customers say retail marketing feels irrelevant: Learn why 44% of consumers still find brand emails off-target, and how to shift from surface-level optimization to true relevance.
• Why personalization often backfires: Discover why customers don’t want more personalization and how to deliver experiences that genuinely help. Hint: they want better personalization.  
• How to turn AI transparency into trust: See how growing AI investments paired with clear communication can strengthen customer confidence and drive long‑term loyalty 
   
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