- CCCM is enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools.
- Learn how to better understand customers, execute their brand strategy across channels, and orchestrate digital and offline customer experiences.
- Know the most important differentiators to look for when evaluating new marketing technology.
Emarsys Is a Leader
Forrester researched, analyzed and scored 9 vendors. CCCM is a mature marketing category, but the vendor landscape continues to evolve. As the findings reveal, Emarsys is among the leaders.
Emarsys Boasts the Largest CCCM Install Base in This Study
“[Emarsys] covers broader geographic and vertical spectra compared to the other vendors evaluated. It competes in every region globally, and it has expanded beyond its retail heritage to address travel and hospitality, media and entertainment, and financial services.”
Emarsys is an incredibly valuable strategic partner in our efforts to deliver more relevant, contextual and personalized marketing communications to our customers. By leveraging AI and automation against its rich vertical first party data, Emarsys allows brands like ours to generate greater insights into consumer behaviors, create more consistent, personalized journeys and deliver them across all of our consumers’ different touchpoints, whether online or offline, within one single platform. Our partnership has not only transformed how we communicate with our customers, but also allowed our marketing team to spend more time creating better engagements for consumers wherever and whenever they engage with our brand.