We Did It Again: SAP Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines

At SAP Connect in October 2025, one theme consistently emerged in conversations with our customers: personalization can no longer live in silos. 

• Across industries, leaders shared the same questions: How do we orchestrate connected engagement across the entire business? 
• How do we unify data, AI, and real-time operations to deliver experiences that are truly personal and timely? 

Those conversations reinforced what we’ve long believed: the future of personalization is about harmonizing customer insights with operational signals that run the business. It’s about turning real business moments into meaningful customer experiences at scale. 

And that’s why we’re especially proud that SAP has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines for the seventh consecutive time.  

We believe this continued recognition reflects SAP’s long-term commitment to helping organizations activate data in real-time, embed AI across engagement, and orchestrate connected experiences that drive loyalty, growth, and measurable business impact. 

SAP helps brands scale real-time engagement across channels, powered by built-in AI and intelligent orchestration. Our solution delivers: 

• Advanced audience segmentation and predictive triggering 
• AI-powered content generation and real-time personalization 
• Consistent cross-channel experiences 
• Enterprise-scale orchestration across complex environments 

One customer captured the impact of these capabilities clearly: 

We believe this year’s Leader placement also reflects SAP’s strength in enabling event-based, behavior-led orchestration across the business. By connecting engagement directly to real-time operational data, organizations can: 

• Trigger journeys from back-office and transactional events 
• Deliver timely, context-aware experiences 
• Increase conversions and retention 
• Strengthen long-term loyalty 

In our opinion, this ability to connect engagement with how the business actually runs is a core differentiator and foundational to SAP’s vision for enterprise personalization.  

We believe this bi-directional connectivity enables every team to act on a shared real-time customer view, allowing service to drive revenue, marketing to prevent churn, and sales to engage with precision. As another one of our customers shared: 

This connected foundation sets a new standard for orchestrated, enterprise-wide engagement. 

We believe the Gartner report also recognizes SAP’s enterprise readiness, including: 

• Global reach across industries and regions 
• A robust partner ecosystem 
• Cloud-native, composable architecture built for performance and resilience 

Whether operating across five markets or fifty, SAP enables organizations to deliver personalized, compliant experiences at true global scale.  

Customer feedback across Gartner® Peer Insights™ reflects high satisfaction with SAP in areas such as: 

• Integration and deployment 
• Contract experience 
• Support services 

These results demonstrate that customers value SAP’s capabilities, partnership, support, and guidance that empower their teams to succeed. And our customers continue to show what’s possible when personalization is done right.  

• Take Cupshe, which saw 33% overall revenue growth by adding personalization to every customer journey.  
• Or Arezzo, which built personalized, omnichannel holiday campaigns in just 40 days!  
• Meanwhile, Mizuno achieved a 52% increase in active customers YoY by delivering more targeted, relevant messages.  

These outcomes demonstrate what’s possible when personalization is embedded across the enterprise. 

In our opinion, being a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines for the seventh consecutive time reinforces both our momentum and our vision for the future of engagement. 

As SAP continues to evolve its engagement solution, including the SAP Engagement Cloud direction, we remain focused on helping organizations: 

• Activate data for real-time engagement​​ 
• Personalize every interaction with AI​​ 
• Connect experiences across the business​​ 
• Scale operations with enterprise flexibility​​ 

Explore the findings for yourself. Download the full 2026 Gartner® Magic Quadrant™ for Personalization Engines. 

Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates. 

Gartner, Magic Quadrant for Personalization Engines, By Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 3 February 2026 

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP.