Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy and resulting customer experience.
What’s the difference between omnichannel and multichannel?
It’s one of the most commonly misunderstood questions among marketing teams today.
Since online consumers are surfing the web, browsing your website, and jumping among multiple devices like never before, B2C marketers must be ‘in the know’ when it comes to integrating their different communication channels. Reaching customers through the noise of competing emails, social media, blogs, and websites can be overwhelming.
This overview compares two marketing mindsets that can assist with those efforts: : omnichannel and multi-channel marketing. While they sound similar in name, they differ in execution. Here’s what you need to know to put these two approaches to work for you.
Comparing Multichannel vs Omnichannel Marketing
Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes things to the next level. Omnichannel offers a seamless, integrated customer experience, no matter where or how the individual engaged with the brand.
In the infographic below, you will find some interesting stats around each strategy, as well as details about how they can both work together to generate success.
|Companies w/ strong #omnichannel #marketing strategies retain 89% of their customers [Infographic] [TWEET THIS!]|
Taking an Omnichannel Approach
Ultimately, an omnichannel marketing approach eclipses multi-channel. Omnichannel marketing helps you promote stronger, lasting relationships with customers because they’re able to have a consistent brand experience no matter what device they use, when they use it, or where in their journey they are.
Ready to learn more about how to become omnichannel? Get the free white paper: Omnichannel Marketing Excellence Starts with Email First.