31-05-2011  London, May 2011 – Open and click-through rates across Europe continue to decrease, but so do bounce and unsubscribe rates, revealed the new Emarsys Email Benchmark Report 2011. The email marketing compendium from the leading provider of email marketing solutions and services, offers email statistics and response data from 35,000 B2B and B2C email campaigns:

– Open and click-through rates
– Bounce and unsubscribe rates
– Email formats
– Response rates by industry and language
– Comparison of response rates over the last few years.

In the Report, Emarsys analyses the driving factors behind the trends and provides recommendations on how to best tackle the changes in the industry.

“The Emarsys Email Benchmark Report provides insight into the main trends and developments of the Email Marketing Industry across Europe. We recommend that it is used by any business that wants to measure the success of their email marketing efforts and benchmark against the industry,” shared Daniel Harari, Head of Marketing for Emarsys.